{"id":13508,"date":"2026-07-10T14:34:46","date_gmt":"2026-07-10T14:34:46","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/?page_id=13508"},"modified":"2026-08-05T05:06:38","modified_gmt":"2026-08-05T09:06:38","slug":"popicon","status":"publish","type":"page","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/popicon\/","title":{"rendered":"Popicon"},"content":{"rendered":"\t\t<div style=\"--aw-one-column-content-description-color: #FFFFFF;--aw-one-column-content-bg: #000000\" class=\"aw-one-column-content aw-one-column-content--align-center wp-block-advertising-week-one-column-content\">\n\t\t\t\t\t\t<div class=\"container aw-one-column-content__content\">\n\t\t\t\t<div class=\"aw-one-column-content__inner\">\n\t\t\t\t\t\t\t<div class=\"aw-one-column-content__partner aw-one-column-content__partner--align-center\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-one-column-content__logos\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-one-column-content__logo-slot\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"aw-one-column-content__image\"\n\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/popicon_logo.png\"\n\t\t\t\t\t\t\t\t\talt=\"popicon_logo\"\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-one-column-content__description\">Dedicated to keeping the conversation alive about brand mascots from all walks of life. We introduce and reintroduce fans to iconic mascots they know and love, those they might have forgotten about, and some they might not have heard of before, but are excited for the introduction.<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\t\t<div\n\t\tclass=\"aw-dcg-block wp-block-advertising-week-dynamic-content-grid\"\t\t>\n\t\t\t<div class=\"aw-dcg__surface\" style=\"\">\n\t\t\t\t<div class=\"aw-dcg container\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__header\" style=\"\">\n\t\t\t\t\t\t\t<h2 class=\"aw-dcg__title aw-dcg__title--has-separator h3\" style=\"\">\n\t\t\t\t\t\t\t\tFEATURED\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__grid aw-dcg__grid--3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/see-every-brand-mascot-coming-to-super-bowl-lix\/7869\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/02\/169instacart-640x360.jpg\" class=\"aw-dcg__image aw-card-img wp-image-7870\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/02\/169instacart-640x360.jpg 640w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/02\/169instacart-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/02\/169instacart-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/02\/169instacart-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tSee Every Brand Mascot Coming To Super Bowl LIX\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tIf you have any doubts that brand mascots are fading into obscurity, the commercials for Super Bowl LIX prove advertising\u2019s hardest working characters are so back.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/the-old-spice-guy-pillsbury-doughboy-and-heinz-wiener-dogs-tease-new-instacart-super-bowl-lix-spot\/7807\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/01\/169instacart-640x360.jpg\" class=\"aw-dcg__image aw-card-img wp-image-7808\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/01\/169instacart-640x360.jpg 640w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/01\/169instacart-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/01\/169instacart-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/01\/169instacart-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe Old Spice Guy, Pillsbury Doughboy and Heinz Wiener Dogs Tease New Instacart Super Bowl LIX Spot\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tWhen Instacart announced in November 2024 they\u2019d be dropping their first Super Bowl ad in 2025, nobody anticipated the teaser would feature an all-star lineup of mascots.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/hi-chew-introduces-their-first-brand-mascot-chewbie\/7355\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/09\/169chewbie-640x360.jpg\" class=\"aw-dcg__image aw-card-img wp-image-7356\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/09\/169chewbie-640x360.jpg 640w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/09\/169chewbie-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/09\/169chewbie-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/09\/169chewbie-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tHI-CHEW Introduces Their First Brand Mascot, Chewbie\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tHi, Chewbie! The fruity, chewy candy brand HI-CHEW has officially debuted their first official mascot, Chewbie, to the world.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-461897f4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div class=\"aw-pl-block wp-block-advertising-week-post-listing\">\n\t\t\t\t\t\t<div class=\"aw-pl__surface\" style=\"\">\n\t\t\t\t<div class=\"aw-pl container\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__header\">\n\t\t\t\t\t\t\t<h2 class=\"aw-pl__title aw-pl__title--has-separator h3\" style=\"\">LATEST<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"aw-pl__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/welcome-to-retirement-professor-burke\/18719\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/169farmers-320x180.jpg\" class=\"aw-pl__image wp-image-18720 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/169farmers-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/169farmers-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/169farmers-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/169farmers-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWelcome To Retirement, Professor Burke\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAfter 16 years of educating countless consumers about the importance of being properly insured, Professor Burke has traded in his suit and tie for a lei, sunglasses, and fruity drinks served up in coconuts. The Farmers Insurance spokescharacter, played by actor J.K. Simmons, is officially in retirement.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--featured\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--featured\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/the-goodyear-blimp-5-fun-facts-you-never-knew-about-the-icon-in-the-skies\/18504\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--featured\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/160GY-640x360.jpg\" class=\"aw-pl__image wp-image-18505 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 100vw, 560px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/160GY-640x360.jpg 640w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/160GY-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/160GY-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/160GY-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe Goodyear Blimp: 5 Fun Facts You Never Knew About the Icon in the Skies\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tFor more than 100 years, the Goodyear Blimp has been one of the most exciting icons to spot high up in the skies. The blimp, operated by the Goodyear Tire and Rubber Company, has symbolized progress and adventure since its first airship took flight.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/how-well-do-you-know-spammy-the-spam-mascot\/18453\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/169spammy-320x180.jpg\" class=\"aw-pl__image wp-image-18454 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/169spammy-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/169spammy-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/169spammy-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/169spammy-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tHow Well Do You Know Spammy, the SPAM Mascot?\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe official SPAM brand mascot, if your source is Google\u2019s AI overview, is supposedly Sir Can-A-Lot. The Gemini blurb describes him as a \u201cmustachioed cartoon knight.\u201d\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/how-to-make-a-tootsie-roll-commercial-from-scratch\/12964\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/169tpop-320x180.jpg\" class=\"aw-pl__image wp-image-12965 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/169tpop-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/169tpop-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/169tpop-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/169tpop-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tHow To Make a Tootsie Roll Commercial From Scratch\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWe spoke to Calabash\u2019s animation director Wayne Brejcha and executive producer Sean Henry about their experience working on \u201cThe Fruit Ones\u201d and how it compares to the 2025 refresh.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--featured\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--featured\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/the-fifa-world-cups-biggest-fan-its-grimace\/12754\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--featured\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/grimace_fifa_world_cup_3-640x360.png\" class=\"aw-pl__image wp-image-12755 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 100vw, 560px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/grimace_fifa_world_cup_3-640x360.png 640w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/grimace_fifa_world_cup_3-300x169.png 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/grimace_fifa_world_cup_3-768x432.png 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/grimace_fifa_world_cup_3-320x180.png 320w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe FIFA World Cup\u2019s Biggest Fan? It&#8217;s Grimace!\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tMcDonald\u2019s, the official sponsor of the FIFA World Cup 2026, made the savvy decision to let Grimace represent the brand in this year\u2019s marketing push.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/meet-chewbert-extra-gums-new-sidekick\/12587\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/extra_gum_chewbert-320x180.png\" class=\"aw-pl__image wp-image-12588 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/extra_gum_chewbert-320x180.png 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/extra_gum_chewbert-300x169.png 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/extra_gum_chewbert-768x432.png 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/extra_gum_chewbert-640x360.png 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tMeet Chewbert, Extra Gum\u2019s New Sidekick\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe star of Extra Gum\u2019s latest campaign \u201cChew Into It\u201d is a wad of gum named Chewbert and he\u2019s on a mission to get gum chewers everywhere to lock in and be present in the moment.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--featured\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--featured\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/how-staycool-created-a-clothing-collection-for-the-pillsbury-doughboy\/12498\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--featured\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/169staycool-640x360.jpg\" class=\"aw-pl__image wp-image-12499 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 100vw, 560px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/169staycool-640x360.jpg 640w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/169staycool-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/169staycool-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/169staycool-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tHow STAYCOOL Created a Clothing Collection for the Pillsbury Doughboy\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tICYMI, a clothing collection starring Pillsbury\u2019s beloved Doughboy mascot dropped on Friday May 15, 2026.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--featured\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--featured\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/aw-throwback-the-debut-of-the-blue-mm\/12359\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--featured\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/169bluemm-640x360.jpg\" class=\"aw-pl__image wp-image-12360 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 100vw, 560px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/169bluemm-640x360.jpg 640w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/169bluemm-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/169bluemm-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/169bluemm-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAW Throwback: The Debut of the Blue M&#038;M\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tDo you remember when a typical bag of plain M&amp;M\u2019s didn\u2019t have blue candies inside it?\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/who-is-bobby-banana-the-dole-brand-mascot\/11614\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/169bobbybanana-320x180.png\" class=\"aw-pl__image wp-image-11615 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/169bobbybanana-320x180.png 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/169bobbybanana-300x169.png 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/169bobbybanana-768x432.png 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/169bobbybanana-640x360.png 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWho is Bobby Banana, the Dole Brand Mascot?\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWhat do you know about the Dole Food Company mascot, Bobby Banana?\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--featured\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--featured\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/in-conversation-with-emma-pire-the-empire-state-buildings-mascot\/11407\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--featured\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/169esb-640x360.jpg\" class=\"aw-pl__image wp-image-11408 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 100vw, 560px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/169esb-640x360.jpg 640w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/169esb-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/169esb-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/169esb-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tIn Conversation with Emma Pire, The Empire State Building\u2019s Mascot\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWhat\u2019s it like to be the face of the \u201cWorld\u2019s Most Famous Building?\u201d It\u2019s the kind of question only Emma Pire, the Empire State Building\u2019s mascot and beloved social media sensation, can answer.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/colonel-sanders-is-a-finger-lickin-machine-in-kfcs-mid-first-single\/11243\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/169kfcccc-320x180.jpg\" class=\"aw-pl__image wp-image-11244 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/169kfcccc-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/169kfcccc-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/169kfcccc-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/169kfcccc-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tColonel Sanders is a \u201cFinger Lickin\u2019 Machine\u201d in KFC\u2019s Mid First Single\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tColonel Sanders pitches the KFC Box Feast meals to a group of shareholders. They&#8217;re outraged about being encouraged to sell value meals to consumers and demand to know who the Colonel thinks he is.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/why-does-walkers-shortbread-have-scottie-dog-shaped-cookies\/11048\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/169fhhfhe-320x180.jpg\" class=\"aw-pl__image wp-image-11049 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/169fhhfhe-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/169fhhfhe-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/169fhhfhe-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/169fhhfhe-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWhy Does Walker\u2019s Shortbread Have Scottie Dog-Shaped Cookies?\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tOnly one cookie company is known for having Scottish terrier-shaped treats and that\u2019s Walker\u2019s Shortbread.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/pilot-parker-stars-in-a-new-campaign-highlighting-the-malaysia-airlines-travel-experience\/10954\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/169parker-320x180.jpg\" class=\"aw-pl__image wp-image-10955 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/169parker-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/169parker-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/169parker-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/169parker-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tPilot Parker Stars in a New Campaign Highlighting the Malaysia Airlines Travel Experience\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tIn \u201cA Story Inspired by True Memorable Moments,\u201d we see the travel experience told through Pilot Parker\u2019s eyes. Let\u2019s watch.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/spruce-weed-grass-killers-new-mascot-is-a-dog-heres-why-it-matters\/10890\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/169spruce-320x180.jpg\" class=\"aw-pl__image wp-image-10891 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/169spruce-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/169spruce-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/169spruce-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/169spruce-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tSpruce Weed &#038; Grass Killer\u2019s New Mascot Is a Dog \u2014 Here\u2019s Why It Matters\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWhat comes to mind if you\u2019re tasked to come up with a mascot for a weed killer brand? Your brainstorm session might be more likely to include a live-action spokesperson or an animated ornery weed \u2014 and less likely to consider a dog.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/thomas-breads-has-a-breakfast-guide-instead-of-a-traditional-mascot-why-it-works\/10887\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/169thomas-320x180.jpg\" class=\"aw-pl__image wp-image-10888 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/169thomas-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/169thomas-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/169thomas-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/169thomas-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThomas\u2019 Breads Has a \u201cBreakfast Guide\u201d Instead of a Traditional Mascot \u2014 Why It Works\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThomas\u2019 Breads made headlines in 2024 when the breakfast breads purveyor announced the debut of Thom, their first-ever character.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/retirement-doesnt-suit-brand-mascots\/10796\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/02\/169mrclean-320x180.png\" class=\"aw-pl__image wp-image-10797 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/02\/169mrclean-320x180.png 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/02\/169mrclean-300x169.png 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/02\/169mrclean-768x432.png 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/02\/169mrclean-640x360.png 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tRetirement Doesn\u2019t Suit Brand Mascots\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAdvertising has yet to determine how brand mascots can successfully retire, if they should retire at all.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/snuggle-bear-rebrand\/10613\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/02\/169comrrt-320x180.png\" class=\"aw-pl__image wp-image-10614 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/02\/169comrrt-320x180.png 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/02\/169comrrt-300x169.png 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/02\/169comrrt-768x432.png 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/02\/169comrrt-640x360.png 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tInside the Gentle Rebranding of the Snuggle Bear\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tPopIcon spoke to Allison Feldman, Vice President Fabric Softener and Personal Care Brands at Snuggle, to learn more about the Bear\u2019s rebranding.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/how-pringles-built-pringleleo-in-their-2026-big-game-ad\/10610\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/02\/169prin-320x180.jpg\" class=\"aw-pl__image wp-image-10611 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/02\/169prin-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/02\/169prin-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/02\/169prin-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/02\/169prin-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tHow Pringles Built \u201cPringleleo\u201d in Their 2026 Big Game Ad\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tIs it possible to build your dream man? The answer is yes, according to Pringles Big Game ad (and their mascot Mr. P.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/which-brand-mascots-are-coming-to-super-bowl-lx\/10478\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/169pepsi-320x180.jpg\" class=\"aw-pl__image wp-image-10479 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/169pepsi-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/169pepsi-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/169pepsi-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/169pepsi-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWhich Brand Mascots Are Coming To Super Bowl LX?\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tFootball\u2019s biggest night, Super Bowl LX, is shaping up to be a little lighter than usual when it comes to brand mascot appearances.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/get-to-know-the-delicious-jet-puffed-marshmallow-mascots\/10472\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/puft-320x180.jpg\" class=\"aw-pl__image wp-image-10473 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/puft-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/puft-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/puft-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/puft-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tGet To Know the Delicious Jet-Puffed Marshmallow Mascots\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAdvertising\u2019s introduction to the Jet-Puffed marshmallow mascots occurred five years ago in August 2020.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/dos-equis-the-most-interesting-man-in-the-world-is-back\/10322\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/169mostinterestingman299-320x180.jpg\" class=\"aw-pl__image wp-image-10323 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/169mostinterestingman299-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/169mostinterestingman299-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/169mostinterestingman299-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/169mostinterestingman299-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tDos Equis\u2019 The Most Interesting Man in the World is Back\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tDos Equis announced on January 16, 2026, their iconic spokescharacter known as \u201cThe Most Interesting Man in the World\u201d is back to encourage and inspire the next generation to \u201cStay Thirsty.\u201d\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/do-you-know-these-tree-mascots\/10258\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/169stubhub-320x180.jpg\" class=\"aw-pl__image wp-image-10259 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/169stubhub-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/169stubhub-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/169stubhub-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/169stubhub-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tDo You Know These Tree Mascots?\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWhat comes to mind when you think of nature\u2019s greatest mascots? Odds are pretty good you\u2019ll refer to animals like Smokey Bear and Woodsy Owl.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/meet-dr-squatchs-brand-mascot\/10108\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/12\/169srjre-320x180.jpg\" class=\"aw-pl__image wp-image-10109 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/12\/169srjre-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/12\/169srjre-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/12\/169srjre-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/12\/169srjre-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tMeet Dr. Squatch\u2019s Brand Mascot\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWe were lucky enough to chat with John Ludeke, SVP of Global Marketing at Dr. Squatch, who explains the surprising reason why their mascot is a sasquatch, the one question fans can\u2019t stop asking him, and where we might see the mascot land next in 2026.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/why-cheez-it-brought-prince-cheddward-out-of-retirement\/9995\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/12\/169ched-320x180.png\" class=\"aw-pl__image wp-image-9996 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/12\/169ched-320x180.png 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/12\/169ched-300x169.png 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/12\/169ched-768x432.png 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/12\/169ched-640x360.png 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWhy Cheez-It Brought Prince Cheddward Out of Retirement\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe Cheez-It Citrus Bowl will be more than a football game this year. It\u2019s a homecoming celebration for Cheez-It\u2019s beloved, and previously retired, mascot Prince Cheddward.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group aw-post-sidebar is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group aw-post-sidebar is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-advertising-week-aw-widget aw-widget\"><div class=\"aw-widget__inner\"><div class=\"aw-widget__content\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/podcast-aw360\"><img decoding=\"async\" width=\"500\" height=\"500\" loading=\"lazy\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/aw360_adunit.png\" alt=\"aw360_adunit\" class=\"wp-image-10862\"\/><\/a><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-advertising-week-aw-widget aw-widget\"><div class=\"aw-widget__inner\"><h4 class=\"aw-widget__title\">LATEST<\/h4><div class=\"aw-widget__content\">\t\t<div\n\t\tclass=\"aw-dcl-block wp-block-advertising-week-dynamic-content-list\"\t\t>\n\t\t\t<div class=\"aw-dcl__surface\">\n\t\t\t\t<div class=\"aw-dcl\">\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"aw-dcl__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/identitys-next-challenge-why-accuracy-matters-more-than-ever\/18918\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Identitys-Next-Challenge-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Identitys-Next-Challenge-1024x576.jpg 1024w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Identitys-Next-Challenge-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Identitys-Next-Challenge-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Identitys-Next-Challenge-1536x864.jpg 1536w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Identitys-Next-Challenge-640x360.jpg 640w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Identitys-Next-Challenge-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Identitys-Next-Challenge.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tIdentity&#8217;s Next Challenge: Why Accuracy Matters More Than Ever\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__excerpt\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tThe past several years have produced a wave of innovation focused on preserving addressability as signals became more fragmented and difficult to access. But preserving addressability was only the first challenge.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/if-your-brand-isnt-showing-up-in-youtube-search-its-already-falling-behind\/18915\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/If-Your-Brand-Isnt-Showing-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/If-Your-Brand-Isnt-Showing-1024x576.jpg 1024w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/If-Your-Brand-Isnt-Showing-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/If-Your-Brand-Isnt-Showing-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/If-Your-Brand-Isnt-Showing-1536x864.jpg 1536w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/If-Your-Brand-Isnt-Showing-640x360.jpg 640w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/If-Your-Brand-Isnt-Showing-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/If-Your-Brand-Isnt-Showing.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tIf Your Brand Isn\u2019t Showing up in YouTube Search, It\u2019s Already Falling Behind\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__excerpt\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tBy Jackie Swansburg Paulino, CPO, Pixability The Race to Win AI Search Begins on YouTube For years, brands have thought about YouTube primarily as a video platform- a place to [&hellip;]\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/outcomes-are-not-a-buzzword-but-were-treating-them-like-one\/18911\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Outcomes-Are-Not-a-Buzzword-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Outcomes-Are-Not-a-Buzzword-1024x576.jpg 1024w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Outcomes-Are-Not-a-Buzzword-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Outcomes-Are-Not-a-Buzzword-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Outcomes-Are-Not-a-Buzzword-1536x864.jpg 1536w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Outcomes-Are-Not-a-Buzzword-640x360.jpg 640w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Outcomes-Are-Not-a-Buzzword-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Outcomes-Are-Not-a-Buzzword.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tOutcomes Are Not a Buzzword. But We\u2019re Treating Them Like One.\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__excerpt\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tBy Ryan Schaumburg, PadSquad Every few years, advertising finds a new word to rally around. For a while, in the early days, it was reach. Then it was attention. Now [&hellip;]\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/marketing-is-learning-before-the-market\/18779\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Marketing-Is-Learning-Before-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Marketing-Is-Learning-Before-1024x576.jpg 1024w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Marketing-Is-Learning-Before-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Marketing-Is-Learning-Before-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Marketing-Is-Learning-Before-1536x864.jpg 1536w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Marketing-Is-Learning-Before-640x360.jpg 640w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Marketing-Is-Learning-Before-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Marketing-Is-Learning-Before.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tMarketing Is Learning Before the Market\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__excerpt\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tLearning velocity &#8211; the ability to explore more strategic paths, understand consequences faster, and commit with greater confidence &#8211; becomes the competitive advantage.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/the-rise-of-the-accountability-partner-why-agencies-are-evolving-beyond-the-media-buy\/18777\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Rise-of-the-Accountability-Partner-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Rise-of-the-Accountability-Partner-1024x576.jpg 1024w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Rise-of-the-Accountability-Partner-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Rise-of-the-Accountability-Partner-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Rise-of-the-Accountability-Partner-1536x864.jpg 1536w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Rise-of-the-Accountability-Partner-640x360.jpg 640w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Rise-of-the-Accountability-Partner-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Rise-of-the-Accountability-Partner.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe Rise of the Accountability Partner: Why Agencies Are Evolving Beyond the Media Buy\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__excerpt\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tThe accountability partner does more than place the buy and report on it. It cuts through fragmented, often conflicting data and hands the brand a clear, defensible read on what worked, an answer the client can carry to its own board. \t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"class_list":["post-13508","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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