{"id":18234,"date":"2026-07-20T11:41:48","date_gmt":"2026-07-20T11:41:48","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/?page_id=18234"},"modified":"2026-07-29T05:27:28","modified_gmt":"2026-07-29T09:27:28","slug":"data-3","status":"publish","type":"page","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/data-3\/","title":{"rendered":"Data"},"content":{"rendered":"\t\t<div style=\"--aw-one-column-content-title-color: #FFFFFF;--aw-one-column-content-bg: #222222\" class=\"aw-one-column-content aw-one-column-content--align-center wp-block-advertising-week-one-column-content\">\n\t\t\t\t\t\t<div class=\"container aw-one-column-content__content\">\n\t\t\t\t<div class=\"aw-one-column-content__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"aw-one-column-content__title h2\">PRODU<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-461897f4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\t\t<div class=\"aw-pl-block wp-block-advertising-week-post-listing\">\n\t\t\t\t\t\t<div class=\"aw-pl__surface\" style=\"\">\n\t\t\t\t<div class=\"aw-pl container\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__header\">\n\t\t\t\t\t\t\t<h2 class=\"aw-pl__title aw-pl__title--has-separator h3\" style=\"\">LATEST<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"aw-pl__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/ai-is-rewriting-the-rules-of-omnichannel-advertising\/18924\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/AI-Is-Rewriting-the-Rules-320x180.jpg\" class=\"aw-pl__image wp-image-18925 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/AI-Is-Rewriting-the-Rules-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/AI-Is-Rewriting-the-Rules-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/AI-Is-Rewriting-the-Rules-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/AI-Is-Rewriting-the-Rules-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAI Is Rewriting the Rules of Omnichannel Advertising\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe future of omnichannel advertising isn\u2019t simply about automation. It\u2019s about connected intelligence. \t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/meet-the-new-consumer-calculated-skeptical-and-resilient\/18921\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Meet-the-New-Consumer-320x180.jpg\" class=\"aw-pl__image wp-image-18922 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Meet-the-New-Consumer-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Meet-the-New-Consumer-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Meet-the-New-Consumer-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Meet-the-New-Consumer-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tMeet the New Consumer: Calculated, Skeptical, and Resilient\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tTo survive 2026 and beyond, the smart move is to pick a side of the spectrum and own it: brands must either be undeniably the best on price, or make their premium worth it through either performance or experience.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/identitys-next-challenge-why-accuracy-matters-more-than-ever\/18918\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Identitys-Next-Challenge-320x180.jpg\" class=\"aw-pl__image wp-image-18919 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Identitys-Next-Challenge-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Identitys-Next-Challenge-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Identitys-Next-Challenge-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Identitys-Next-Challenge-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tIdentity&#8217;s Next Challenge: Why Accuracy Matters More Than Ever\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe past several years have produced a wave of innovation focused on preserving addressability as signals became more fragmented and difficult to access. But preserving addressability was only the first challenge.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/if-your-brand-isnt-showing-up-in-youtube-search-its-already-falling-behind\/18915\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/If-Your-Brand-Isnt-Showing-320x180.jpg\" class=\"aw-pl__image wp-image-18916 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/If-Your-Brand-Isnt-Showing-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/If-Your-Brand-Isnt-Showing-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/If-Your-Brand-Isnt-Showing-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/If-Your-Brand-Isnt-Showing-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tIf Your Brand Isn\u2019t Showing up in YouTube Search, It\u2019s Already Falling Behind\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tBy Jackie Swansburg Paulino, CPO, Pixability The Race to Win AI Search Begins on YouTube For years, brands have thought about YouTube primarily as a video platform- a place to [&hellip;]\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/outcomes-are-not-a-buzzword-but-were-treating-them-like-one\/18911\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Outcomes-Are-Not-a-Buzzword-320x180.jpg\" class=\"aw-pl__image wp-image-18912 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Outcomes-Are-Not-a-Buzzword-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Outcomes-Are-Not-a-Buzzword-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Outcomes-Are-Not-a-Buzzword-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Outcomes-Are-Not-a-Buzzword-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tOutcomes Are Not a Buzzword. But We\u2019re Treating Them Like One.\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tBy Ryan Schaumburg, PadSquad Every few years, advertising finds a new word to rally around. For a while, in the early days, it was reach. Then it was attention. Now [&hellip;]\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/marketing-is-learning-before-the-market\/18779\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Marketing-Is-Learning-Before-320x180.jpg\" class=\"aw-pl__image wp-image-18800 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Marketing-Is-Learning-Before-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Marketing-Is-Learning-Before-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Marketing-Is-Learning-Before-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Marketing-Is-Learning-Before-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tMarketing Is Learning Before the Market\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tLearning velocity &#8211; the ability to explore more strategic paths, understand consequences faster, and commit with greater confidence &#8211; becomes the competitive advantage.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/the-rise-of-the-accountability-partner-why-agencies-are-evolving-beyond-the-media-buy\/18777\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Rise-of-the-Accountability-Partner-320x180.jpg\" class=\"aw-pl__image wp-image-18799 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Rise-of-the-Accountability-Partner-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Rise-of-the-Accountability-Partner-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Rise-of-the-Accountability-Partner-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Rise-of-the-Accountability-Partner-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe Rise of the Accountability Partner: Why Agencies Are Evolving Beyond the Media Buy\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe accountability partner does more than place the buy and report on it. It cuts through fragmented, often conflicting data and hands the brand a clear, defensible read on what worked, an answer the client can carry to its own board. \t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/measuring-ai-visibility-in-the-age-of-generative-search\/18902\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Making-Audience-Data-Work-320x180.jpg\" class=\"aw-pl__image wp-image-18903 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Making-Audience-Data-Work-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Making-Audience-Data-Work-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Making-Audience-Data-Work-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Making-Audience-Data-Work-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tMeasuring AI Visibility in the Age of Generative Search\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tBy Becky Johnson, Advertising Week Writer &amp; Podcast Host For years, marketers have relied on familiar signals to understand whether their brands were being discovered online. Rankings, clicks, impressions, and [&hellip;]\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/retail-media-has-been-measuring-the-wrong-things-with-inmar-intelligences-leah-logan\/18734\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/169leahlogan-320x180.jpg\" class=\"aw-pl__image wp-image-18735 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/169leahlogan-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/169leahlogan-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/169leahlogan-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/169leahlogan-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tRetail Media Has Been Measuring the Wrong Things. Hear From Inmar Intelligence\u2019s Leah Logan\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tIn this episode of Retail Media Unboxed, Leah Logan, VP of Retail Media Transformation at Inmar Intelligence, explains why traditional attribution models fail to capture much of today&#8217;s consumer journey, particularly as creators become a larger influence on discovery and purchase decisions. \t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/what-ai-visibility-really-looks-like-with-caroline-giegerich-vp-of-ai-at-iab\/18889\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/caroline-giegerich-320x180.jpg\" class=\"aw-pl__image wp-image-18891 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/caroline-giegerich-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/caroline-giegerich-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/caroline-giegerich-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/caroline-giegerich-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWhat AI Visibility Really Looks Like with Caroline Giegerich, VP of AI at IAB\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAI is changing quickly, but as Caroline points out, marketers don&#8217;t have to navigate it alone. By bringing together expertise from across the advertising industry, the IAB is helping turn emerging questions around AI visibility, disclosure, and measurement into practical frameworks marketers can use today. \t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/the-playbook-for-building-an-ai-ready-decision-layer\/18775\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Playbook-for-Building-320x180.jpg\" class=\"aw-pl__image wp-image-18798 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Playbook-for-Building-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Playbook-for-Building-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Playbook-for-Building-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Playbook-for-Building-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe Playbook for Building an AI-Ready Decision Layer\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tPreparing for agentic AI doesn\u2019t require replacing the entire martech stack. It starts with improving the quality, accessibility, and consistency of consumer intelligence within existing systems.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/shopping-for-good-impressions-requires-more-than-spo\/18772\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Shopping-for-Good-Impressions-320x180.jpg\" class=\"aw-pl__image wp-image-18796 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Shopping-for-Good-Impressions-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Shopping-for-Good-Impressions-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Shopping-for-Good-Impressions-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Shopping-for-Good-Impressions-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tShopping for Good Impressions Requires More Than SPO\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tSPO is an important step in creating a smart media strategy. But, just like there are ways to maximize your choices once you get in the grocery store, there are a lot of ways to get the right impressions beyond SPO.\u00a0\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group aw-post-sidebar is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group aw-post-sidebar is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-advertising-week-aw-widget aw-widget\"><div class=\"aw-widget__inner\"><h4 class=\"aw-widget__title\">Search<\/h4><div class=\"aw-widget__content\"><form 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height=\"280\"><\/a>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-advertising-week-aw-widget aw-widget\"><div class=\"aw-widget__inner\"><h4 class=\"aw-widget__title\">LATEST POSTS<\/h4><div class=\"aw-widget__content\">\t\t<div\n\t\tclass=\"aw-dcl-block wp-block-advertising-week-dynamic-content-list\"\t\t>\n\t\t\t<div class=\"aw-dcl__surface\">\n\t\t\t\t<div class=\"aw-dcl\">\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"aw-dcl__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/ai-is-rewriting-the-rules-of-omnichannel-advertising\/18924\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/AI-Is-Rewriting-the-Rules-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/AI-Is-Rewriting-the-Rules-1024x576.jpg 1024w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/AI-Is-Rewriting-the-Rules-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/AI-Is-Rewriting-the-Rules-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/AI-Is-Rewriting-the-Rules-1536x864.jpg 1536w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/AI-Is-Rewriting-the-Rules-640x360.jpg 640w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/AI-Is-Rewriting-the-Rules-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/AI-Is-Rewriting-the-Rules.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAI Is Rewriting the Rules of Omnichannel Advertising\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/meet-the-new-consumer-calculated-skeptical-and-resilient\/18921\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Meet-the-New-Consumer-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Meet-the-New-Consumer-1024x576.jpg 1024w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Meet-the-New-Consumer-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Meet-the-New-Consumer-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Meet-the-New-Consumer-1536x864.jpg 1536w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Meet-the-New-Consumer-640x360.jpg 640w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Meet-the-New-Consumer-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Meet-the-New-Consumer.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tMeet the New Consumer: Calculated, Skeptical, and Resilient\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/identitys-next-challenge-why-accuracy-matters-more-than-ever\/18918\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Identitys-Next-Challenge-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Identitys-Next-Challenge-1024x576.jpg 1024w, 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aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tIdentity&#8217;s Next Challenge: Why Accuracy Matters More Than Ever\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/if-your-brand-isnt-showing-up-in-youtube-search-its-already-falling-behind\/18915\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/If-Your-Brand-Isnt-Showing-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/If-Your-Brand-Isnt-Showing-1024x576.jpg 1024w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/If-Your-Brand-Isnt-Showing-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/If-Your-Brand-Isnt-Showing-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/If-Your-Brand-Isnt-Showing-1536x864.jpg 1536w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/If-Your-Brand-Isnt-Showing-640x360.jpg 640w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/If-Your-Brand-Isnt-Showing-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/If-Your-Brand-Isnt-Showing.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tIf Your Brand Isn\u2019t Showing up in YouTube Search, It\u2019s Already Falling Behind\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/outcomes-are-not-a-buzzword-but-were-treating-them-like-one\/18911\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Outcomes-Are-Not-a-Buzzword-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Outcomes-Are-Not-a-Buzzword-1024x576.jpg 1024w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Outcomes-Are-Not-a-Buzzword-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Outcomes-Are-Not-a-Buzzword-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Outcomes-Are-Not-a-Buzzword-1536x864.jpg 1536w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Outcomes-Are-Not-a-Buzzword-640x360.jpg 640w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Outcomes-Are-Not-a-Buzzword-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Outcomes-Are-Not-a-Buzzword.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tOutcomes Are Not a Buzzword. But We\u2019re Treating Them Like One.\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-advertising-week-aw-widget aw-widget\"><div class=\"aw-widget__inner\"><h4 class=\"aw-widget__title\">LATEST PODCASTS<\/h4><div class=\"aw-widget__content\">\t\t<div\n\t\tclass=\"aw-dcl-block wp-block-advertising-week-dynamic-content-list\"\t\t>\n\t\t\t<div class=\"aw-dcl__surface\">\n\t\t\t\t<div class=\"aw-dcl\">\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"aw-dcl__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/ai-is-rewriting-the-rules-of-omnichannel-advertising\/18924\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/AI-Is-Rewriting-the-Rules-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/AI-Is-Rewriting-the-Rules-1024x576.jpg 1024w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/AI-Is-Rewriting-the-Rules-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/AI-Is-Rewriting-the-Rules-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/AI-Is-Rewriting-the-Rules-1536x864.jpg 1536w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/AI-Is-Rewriting-the-Rules-640x360.jpg 640w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/AI-Is-Rewriting-the-Rules-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/AI-Is-Rewriting-the-Rules.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAI Is Rewriting the Rules of Omnichannel Advertising\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/meet-the-new-consumer-calculated-skeptical-and-resilient\/18921\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Meet-the-New-Consumer-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Meet-the-New-Consumer-1024x576.jpg 1024w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Meet-the-New-Consumer-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Meet-the-New-Consumer-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Meet-the-New-Consumer-1536x864.jpg 1536w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Meet-the-New-Consumer-640x360.jpg 640w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Meet-the-New-Consumer-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Meet-the-New-Consumer.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tMeet the New Consumer: Calculated, Skeptical, and Resilient\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/identitys-next-challenge-why-accuracy-matters-more-than-ever\/18918\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Identitys-Next-Challenge-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Identitys-Next-Challenge-1024x576.jpg 1024w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Identitys-Next-Challenge-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Identitys-Next-Challenge-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Identitys-Next-Challenge-1536x864.jpg 1536w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Identitys-Next-Challenge-640x360.jpg 640w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Identitys-Next-Challenge-320x180.jpg 320w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Identitys-Next-Challenge.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tIdentity&#8217;s Next Challenge: Why Accuracy Matters More Than Ever\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"class_list":["post-18234","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Data | AW360<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta 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