{"id":294,"date":"2026-04-30T12:11:53","date_gmt":"2026-04-30T12:11:53","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/?page_id=294"},"modified":"2026-04-30T12:17:12","modified_gmt":"2026-04-30T12:17:12","slug":"produ","status":"publish","type":"page","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/produ\/","title":{"rendered":"Produ"},"content":{"rendered":"\t\t<div style=\"background-color: #000000; --hero-banner-bg-position: center;\" class=\"hero-banner wp-block-advertising-week-hero-banner\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-banner__content\">\n\t\t\t\t<div class=\"container hero-banner__inner hero-banner__inner--align-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"hero-banner__heading h1\">Produ<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<section class=\"aw-rss-feed wp-block-advertising-week-rss-feed\">\n\t\t\t<div class=\"container aw-pl\">\n\t\t\t\t\t\t\t<div class=\"aw-rss-feed__intro\"><p>PRODU Original (In English)<\/p>\n<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<ul class=\"aw-rss-feed__list\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-rss-feed__item\">\n\t\t\t\t\t\t\t<article class=\"aw-rss-feed__article\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__thumb-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/owned-events-vs.-sponsorships-when-to-build-your-stage\" tabindex=\"-1\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__thumb\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sightlinelive.com\/hubfs\/Stage%20vs%20sponsorship-1.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"OWNED EVENTS VS. SPONSORSHIPS: WHEN TO BUILD YOUR STAGE\"\n\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"320\"\n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"240\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__body\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"aw-rss-feed__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__title-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/owned-events-vs.-sponsorships-when-to-build-your-stage\">OWNED EVENTS VS. SPONSORSHIPS: WHEN TO BUILD YOUR STAGE<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\n\t\t\t\t\t\t\t\t\t<p class=\"aw-rss-feed__meta\">\n\t\t\t\t\t\t\t\t\t\tby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__author\">Marie-Elaine Lemire<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__meta-on\"> on <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<time class=\"aw-rss-feed__time\" datetime=\"2026-05-19T04:53:17+00:00\">May 19, 2026 at 4:53 am<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__excerpt\"><p>In B2B marketing, events are one of the clearest ways brands shape perception, build relationships, and create momentum. The real question is not whether events matter. It is how brands should use them to create the most impact.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-rss-feed__item\">\n\t\t\t\t\t\t\t<article class=\"aw-rss-feed__article\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__thumb-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/3-ways-purpose-driven-events-ignite-real-connections-and-lasting-value\" tabindex=\"-1\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__thumb\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sightlinelive.com\/hubfs\/3%20ways%20connection.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"3 WAYS TO FOSTER REAL CONNECTIONS AT YOUR NEXT EVENT\"\n\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"320\"\n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"240\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__body\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"aw-rss-feed__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__title-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/3-ways-purpose-driven-events-ignite-real-connections-and-lasting-value\">3 WAYS TO FOSTER REAL CONNECTIONS AT YOUR NEXT EVENT<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\n\t\t\t\t\t\t\t\t\t<p class=\"aw-rss-feed__meta\">\n\t\t\t\t\t\t\t\t\t\tby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__author\">Marie-Elaine Lemire<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__meta-on\"> on <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<time class=\"aw-rss-feed__time\" datetime=\"2026-05-15T10:30:02+00:00\">May 15, 2026 at 10:30 am<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__excerpt\"><p>We sat down with Bouchra Danwra, CEO of Dhow Marcom Agency, to explore how purpose-driven events create meaningful connections and enduring business value, long after the applause fades. Drawing on her experience, Bouchra distills her insights into three clear strategies for any brand ready to\u2026<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-rss-feed__item\">\n\t\t\t\t\t\t\t<article class=\"aw-rss-feed__article\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__thumb-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/experiential-marketing-moved-to-center-stage\" tabindex=\"-1\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__thumb\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sightlinelive.com\/hubfs\/Exp%20mark%20stage.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"EXPERIENTIAL MARKETING MOVED TO CENTER STAGE\"\n\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"320\"\n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"240\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__body\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"aw-rss-feed__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__title-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/experiential-marketing-moved-to-center-stage\">EXPERIENTIAL MARKETING MOVED TO CENTER STAGE<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\n\t\t\t\t\t\t\t\t\t<p class=\"aw-rss-feed__meta\">\n\t\t\t\t\t\t\t\t\t\tby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__author\">Marie-Elaine Lemire<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__meta-on\"> on <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<time class=\"aw-rss-feed__time\" datetime=\"2026-05-13T09:38:37+00:00\">May 13, 2026 at 9:38 am<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__excerpt\"><p>Experiential marketing has changed jobs.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-rss-feed__item\">\n\t\t\t\t\t\t\t<article class=\"aw-rss-feed__article\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__thumb-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/7-proven-ways-to-unleash-your-teams-creativity\" tabindex=\"-1\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__thumb\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sightlinelive.com\/hubfs\/7%20Creative%20BLOG-1.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"7 PROVEN WAYS TO UNLEASH YOUR TEAM&#039;S CREATIVITY\"\n\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"320\"\n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"240\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__body\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"aw-rss-feed__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__title-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/7-proven-ways-to-unleash-your-teams-creativity\">7 PROVEN WAYS TO UNLEASH YOUR TEAM&#039;S CREATIVITY<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\n\t\t\t\t\t\t\t\t\t<p class=\"aw-rss-feed__meta\">\n\t\t\t\t\t\t\t\t\t\tby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__author\">Marie-Elaine Lemire<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__meta-on\"> on <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<time class=\"aw-rss-feed__time\" datetime=\"2026-05-06T12:17:44+00:00\">May 6, 2026 at 12:17 pm<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__excerpt\"><p>Creativity fuels the most impactful brand experiences. But nurturing it in yourself and your team takes intention and the right approach. Here is what Jimmy Knowles, Global Head of Experiential at Canva, knows about unlocking everyday creativity and turning it into brand-defining work.&nbsp;<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-rss-feed__item\">\n\t\t\t\t\t\t\t<article class=\"aw-rss-feed__article\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__thumb-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/coachella-2026-lessons-reimagining-b2b-event-sponsorships\" tabindex=\"-1\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__thumb\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sightlinelive.com\/hubfs\/Lauren%20Coachella%20BLOG-1.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"COACHELLA 2026 LESSONS: REIMAGINING B2B EVENT SPONSORSHIPS\"\n\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"320\"\n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"240\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__body\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"aw-rss-feed__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__title-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/coachella-2026-lessons-reimagining-b2b-event-sponsorships\">COACHELLA 2026 LESSONS: REIMAGINING B2B EVENT SPONSORSHIPS<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\n\t\t\t\t\t\t\t\t\t<p class=\"aw-rss-feed__meta\">\n\t\t\t\t\t\t\t\t\t\tby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__author\">Lauren Halferty<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__meta-on\"> on <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<time class=\"aw-rss-feed__time\" datetime=\"2026-04-29T13:03:43+00:00\">April 29, 2026 at 1:03 pm<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__excerpt\"><p>When B2B events need to improve their sponsorship catalog, they often look to competitive shows for inspiration, but the most innovative ideas are coming from the desert. Coachella generates $25 million in sponsorship revenue annually through a wide range of brand activations stationed across the\u2026<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-rss-feed__item\">\n\t\t\t\t\t\t\t<article class=\"aw-rss-feed__article\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__thumb-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/flip-your-events-into-year-round-buzz-the-cheat-sheet\" tabindex=\"-1\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__thumb\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sightlinelive.com\/hubfs\/Event%20Alive%20BLOG.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"THE 7-STEP CHEAT SHEET: FLIP YOUR EVENTS INTO YEAR-ROUND BUZZ\"\n\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"320\"\n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"240\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__body\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"aw-rss-feed__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__title-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/flip-your-events-into-year-round-buzz-the-cheat-sheet\">THE 7-STEP CHEAT SHEET: FLIP YOUR EVENTS INTO YEAR-ROUND BUZZ<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\n\t\t\t\t\t\t\t\t\t<p class=\"aw-rss-feed__meta\">\n\t\t\t\t\t\t\t\t\t\tby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__author\">Marie-Elaine Lemire<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__meta-on\"> on <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<time class=\"aw-rss-feed__time\" datetime=\"2026-04-22T10:36:51+00:00\">April 22, 2026 at 10:36 am<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__excerpt\"><p>Your event ends. The energy doesn&#039;t have to. Most brands pour months into building up to a live moment, then walk away leaving the best content sitting on a hard drive somewhere. The brands that win treat every event like a content engine, one that\u2026<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-rss-feed__item\">\n\t\t\t\t\t\t\t<article class=\"aw-rss-feed__article\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__thumb-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/5-unexpected-swag-ideas-people-actually-keep-in-their-bag\" tabindex=\"-1\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__thumb\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sightlinelive.com\/hubfs\/Swag%20Amelia%20BLOG%20(1).png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"5 UNEXPECTED SWAG IDEAS PEOPLE ACTUALLY KEEP\"\n\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"320\"\n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"240\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__body\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"aw-rss-feed__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__title-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/5-unexpected-swag-ideas-people-actually-keep-in-their-bag\">5 UNEXPECTED SWAG IDEAS PEOPLE ACTUALLY KEEP<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\n\t\t\t\t\t\t\t\t\t<p class=\"aw-rss-feed__meta\">\n\t\t\t\t\t\t\t\t\t\tby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__author\">Amelia Moran<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__meta-on\"> on <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<time class=\"aw-rss-feed__time\" datetime=\"2026-04-15T08:16:08+00:00\">April 15, 2026 at 8:16 am<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__excerpt\"><p>Let&#039;s be honest. Most swag ends up in a hotel room trash can, a junk drawer, or the bottom of a tote bag that never gets opened again.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-rss-feed__item\">\n\t\t\t\t\t\t\t<article class=\"aw-rss-feed__article\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__thumb-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/why-in-person-events-are-winning-top-b2b-marketing-trends\" tabindex=\"-1\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__thumb\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sightlinelive.com\/hubfs\/B2BMX%20blog-1.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"WHY IN PERSON EVENTS ARE WINNING: TOP B2B MARKETING TRENDS\"\n\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"320\"\n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"240\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__body\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"aw-rss-feed__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__title-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/why-in-person-events-are-winning-top-b2b-marketing-trends\">WHY IN PERSON EVENTS ARE WINNING: TOP B2B MARKETING TRENDS<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\n\t\t\t\t\t\t\t\t\t<p class=\"aw-rss-feed__meta\">\n\t\t\t\t\t\t\t\t\t\tby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__author\">Jennifer Miles<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__meta-on\"> on <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<time class=\"aw-rss-feed__time\" datetime=\"2026-03-31T13:23:05+00:00\">March 31, 2026 at 1:23 pm<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__excerpt\"><p>Digital channels and AI-driven content are saturating the market at an unprecedented rate, and marketing leaders are quickly realizing that face-to-face interactions cut through the noise better than an overcrowded inbox. We recently spoke with top B2B marketing executives on the B2BMX trade show floor\u2026<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-rss-feed__item\">\n\t\t\t\t\t\t\t<article class=\"aw-rss-feed__article\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__thumb-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/shoptalk-creative-activations-driving-b2b-engagement\" tabindex=\"-1\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__thumb\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sightlinelive.com\/hubfs\/Shoptalk%20blog-1.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"SHOPTALK: CREATIVE ACTIVATIONS DRIVING B2B ENGAGEMENT\"\n\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"320\"\n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"240\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__body\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"aw-rss-feed__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__title-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/shoptalk-creative-activations-driving-b2b-engagement\">SHOPTALK: CREATIVE ACTIVATIONS DRIVING B2B ENGAGEMENT<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\n\t\t\t\t\t\t\t\t\t<p class=\"aw-rss-feed__meta\">\n\t\t\t\t\t\t\t\t\t\tby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__author\">Marie-Elaine Lemire<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__meta-on\"> on <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<time class=\"aw-rss-feed__time\" datetime=\"2026-03-31T13:21:07+00:00\">March 31, 2026 at 1:21 pm<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__excerpt\"><p>In today&#039;s competitive B2B landscape, attendee expectations are higher than ever, and attention spans are limited. At a high-stakes trade show like Shoptalk, where countless solutions compete for notice, brands need more than branded pens and magnets to build trust and attract a crowd. Standing\u2026<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-rss-feed__item\">\n\t\t\t\t\t\t\t<article class=\"aw-rss-feed__article\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__thumb-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/how-gamification-drives-engagement-inside-rivers-edges-experiential-strategy\" tabindex=\"-1\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__thumb\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sightlinelive.com\/hubfs\/Haley%20Blog.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"HOW GAMIFICATION DRIVES ENGAGEMENT: INSIDE RIVER&#039;S EDGE&#039;S EXPERIENTIAL STRATEGY\"\n\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"320\"\n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"240\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__body\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"aw-rss-feed__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__title-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/how-gamification-drives-engagement-inside-rivers-edges-experiential-strategy\">HOW GAMIFICATION DRIVES ENGAGEMENT: INSIDE RIVER&#039;S EDGE&#039;S EXPERIENTIAL STRATEGY<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\n\t\t\t\t\t\t\t\t\t<p class=\"aw-rss-feed__meta\">\n\t\t\t\t\t\t\t\t\t\tby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__author\">Haley Johnston<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__meta-on\"> on <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<time class=\"aw-rss-feed__time\" datetime=\"2026-03-16T10:53:00+00:00\">March 16, 2026 at 10:53 am<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__excerpt\"><p>Experiential marketing thrives on creating memorable moments that resonate long after an event ends. But what separates a forgettable booth from one that draws crowds and generates qualified leads? According to Haley Johnston, Head of Marketing at River&#039;s Edge*, the answer lies in strategic gamification\u2026<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group aw-post-sidebar is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group aw-post-sidebar is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-advertising-week-aw-widget aw-widget\"><div class=\"aw-widget__inner\"><h4 class=\"aw-widget__title\">Search<\/h4><div class=\"aw-widget__content\"><form role=\"search\" 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https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/vidtv2-1110x840-1.jpg 1110w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe Challenges of Measuring Business Outcomes Across Platforms\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/_editorial\/did-cpm-break-the-open-web\/243\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Did-CPM-Break-the-Open-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Did-CPM-Break-the-Open-1024x576.jpg 1024w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Did-CPM-Break-the-Open-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Did-CPM-Break-the-Open-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Did-CPM-Break-the-Open-1536x864.jpg 1536w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Did-CPM-Break-the-Open.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tDid CPM Break the Open Web?\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/podcast\/vibe-coding-is-reshaping-the-mobile-app-economy-with-big-implications-for-advertising\/180\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"525\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Vibe-Coding-is-Reshaping-the-Mobile-App-1170x600-1-1024x525.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Vibe-Coding-is-Reshaping-the-Mobile-App-1170x600-1-1024x525.jpg 1024w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Vibe-Coding-is-Reshaping-the-Mobile-App-1170x600-1-300x154.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Vibe-Coding-is-Reshaping-the-Mobile-App-1170x600-1-768x394.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Vibe-Coding-is-Reshaping-the-Mobile-App-1170x600-1.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tVibe Coding is Reshaping the Mobile App Economy, With Big Implications for Advertising\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/podcast\/the-1-trillion-ad-industry-is-flying-blind-ai-twins-can-fix-that\/177\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"525\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/The-1-Trillion-Ad-Industry-Is-Flying-Blind-1170x600-1-1024x525.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/The-1-Trillion-Ad-Industry-Is-Flying-Blind-1170x600-1-1024x525.jpg 1024w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/The-1-Trillion-Ad-Industry-Is-Flying-Blind-1170x600-1-300x154.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/The-1-Trillion-Ad-Industry-Is-Flying-Blind-1170x600-1-768x394.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/The-1-Trillion-Ad-Industry-Is-Flying-Blind-1170x600-1.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe $1 Trillion Ad Industry Is Flying Blind. AI Twins Can Fix That\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-advertising-week-aw-widget aw-widget\"><div class=\"aw-widget__inner\"><h4 class=\"aw-widget__title\">LATEST PODCASTS<\/h4><div class=\"aw-widget__content\">\t\t<div\n\t\tclass=\"aw-dcl-block wp-block-advertising-week-dynamic-content-list\"\t\t>\n\t\t\t<div class=\"aw-dcl__surface\">\n\t\t\t\t<div class=\"aw-dcl\">\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"aw-dcl__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/uncategorized\/5-key-trends-you-need-to-know-about-the-state-of-ctv-viewers\/342\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"775\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/vidtv1-1110x840-1-1024x775.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/vidtv1-1110x840-1-1024x775.jpg 1024w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/vidtv1-1110x840-1-300x227.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/vidtv1-1110x840-1-768x581.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/vidtv1-1110x840-1.jpg 1110w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t5 Key Trends You Need to Know About the State of CTV Viewers\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/uncategorized\/the-challenges-of-measuring-business-outcomes-across-platforms\/338\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"775\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/vidtv2-1110x840-1-1024x775.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/vidtv2-1110x840-1-1024x775.jpg 1024w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/vidtv2-1110x840-1-300x227.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/vidtv2-1110x840-1-768x581.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/vidtv2-1110x840-1.jpg 1110w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe Challenges of Measuring Business Outcomes Across Platforms\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/_editorial\/did-cpm-break-the-open-web\/243\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Did-CPM-Break-the-Open-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Did-CPM-Break-the-Open-1024x576.jpg 1024w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Did-CPM-Break-the-Open-300x169.jpg 300w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Did-CPM-Break-the-Open-768x432.jpg 768w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Did-CPM-Break-the-Open-1536x864.jpg 1536w, https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Did-CPM-Break-the-Open.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tDid CPM Break the Open 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