{"id":10437,"date":"2024-10-07T15:13:28","date_gmt":"2024-10-07T19:13:28","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/2024\/10\/07\/crafting-the-perfect-combo-message-medium-and-attention\/"},"modified":"2026-05-07T13:47:31","modified_gmt":"2026-05-07T17:47:31","slug":"crafting-the-perfect-combo-message-medium-and-attention","status":"publish","type":"post","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/crafting-the-perfect-combo-message-medium-and-attention\/10437\/","title":{"rendered":"Crafting the Perfect Combo: Message, Medium, and Attention"},"content":{"rendered":"\n

As one of the world’s largest quick service restaurant brands, Subway is known for its innovative approach to fun and talent-driven campaigns while meeting consumers in everyday moments. Always fresh, Subway\u2019s dynamic creative and consumer-centric, omni-channel marketing strategy captures attention and delivers impact. In this session, join industry leaders from Subway, Dentsu, and GSTV, to get an inside look at the winning recipe between client, agency, and publishers that drives Subway\u2019s marketing success.<\/p>\n","protected":false},"excerpt":{"rendered":"

As one of the world’s largest quick service restaurant brands, Subway is known for its innovative approach to fun and talent-driven campaigns while meeting consumers in everyday moments.<\/p>\n","protected":false},"author":7,"featured_media":10438,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[38,3],"topics":[2],"class_list":["post-10437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2024-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"\nCrafting the Perfect Combo: Message, Medium, and Attention | AW360<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crafting the Perfect Combo: Message, Medium, and Attention\" \/>\n<meta property=\"og:description\" content=\"As one of the world's largest quick service restaurant brands, Subway is known for its innovative approach to fun and talent-driven campaigns while meeting consumers in everyday moments.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/crafting-the-perfect-combo-message-medium-and-attention\/10437\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-07T19:13:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T17:47:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Screenshot-2026-01-24-at-12.15.02-PM-scaled-1024x577.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"577\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/news\\\/crafting-the-perfect-combo-message-medium-and-attention\\\/10437\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/news\\\/crafting-the-perfect-combo-message-medium-and-attention\\\/10437\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Crafting the Perfect Combo: Message, Medium, and Attention\",\"datePublished\":\"2024-10-07T19:13:28+00:00\",\"dateModified\":\"2026-05-07T17:47:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/news\\\/crafting-the-perfect-combo-message-medium-and-attention\\\/10437\\\/\"},\"wordCount\":84,\"publisher\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/news\\\/crafting-the-perfect-combo-message-medium-and-attention\\\/10437\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/01\\\/Screenshot-2026-01-24-at-12.15.02-PM-scaled.png\",\"keywords\":[\"AWEurope 2024 Sessions\",\"Brands + Marketers\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/news\\\/crafting-the-perfect-combo-message-medium-and-attention\\\/10437\\\/\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/news\\\/crafting-the-perfect-combo-message-medium-and-attention\\\/10437\\\/\",\"name\":\"Crafting the Perfect Combo: Message, Medium, and Attention | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/news\\\/crafting-the-perfect-combo-message-medium-and-attention\\\/10437\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/news\\\/crafting-the-perfect-combo-message-medium-and-attention\\\/10437\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/01\\\/Screenshot-2026-01-24-at-12.15.02-PM-scaled.png\",\"datePublished\":\"2024-10-07T19:13:28+00:00\",\"dateModified\":\"2026-05-07T17:47:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/news\\\/crafting-the-perfect-combo-message-medium-and-attention\\\/10437\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/news\\\/crafting-the-perfect-combo-message-medium-and-attention\\\/10437\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/news\\\/crafting-the-perfect-combo-message-medium-and-attention\\\/10437\\\/#primaryimage\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/01\\\/Screenshot-2026-01-24-at-12.15.02-PM-scaled.png\",\"contentUrl\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/01\\\/Screenshot-2026-01-24-at-12.15.02-PM-scaled.png\",\"width\":2560,\"height\":1442},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/news\\\/crafting-the-perfect-combo-message-medium-and-attention\\\/10437\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Crafting the Perfect Combo: Message, Medium, and Attention\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c8ec4e9542087eb0194baf52fd1fe2d1edd1960e02624400a8952bb06e303a74?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c8ec4e9542087eb0194baf52fd1fe2d1edd1960e02624400a8952bb06e303a74?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c8ec4e9542087eb0194baf52fd1fe2d1edd1960e02624400a8952bb06e303a74?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Crafting the Perfect Combo: Message, Medium, and Attention | AW360","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Crafting the Perfect Combo: Message, Medium, and Attention","og_description":"As one of the world's largest quick service restaurant brands, Subway is known for its innovative approach to fun and talent-driven campaigns while meeting consumers in everyday moments.","og_url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/crafting-the-perfect-combo-message-medium-and-attention\/10437\/","og_site_name":"AW360","article_published_time":"2024-10-07T19:13:28+00:00","article_modified_time":"2026-05-07T17:47:31+00:00","og_image":[{"width":1024,"height":577,"url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Screenshot-2026-01-24-at-12.15.02-PM-scaled-1024x577.png","type":"image\/png"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/crafting-the-perfect-combo-message-medium-and-attention\/10437\/#article","isPartOf":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/crafting-the-perfect-combo-message-medium-and-attention\/10437\/"},"author":{"name":"Advertising Week","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Crafting the Perfect Combo: Message, Medium, and Attention","datePublished":"2024-10-07T19:13:28+00:00","dateModified":"2026-05-07T17:47:31+00:00","mainEntityOfPage":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/crafting-the-perfect-combo-message-medium-and-attention\/10437\/"},"wordCount":84,"publisher":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/#organization"},"image":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/crafting-the-perfect-combo-message-medium-and-attention\/10437\/#primaryimage"},"thumbnailUrl":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Screenshot-2026-01-24-at-12.15.02-PM-scaled.png","keywords":["AWEurope 2024 Sessions","Brands + Marketers"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/crafting-the-perfect-combo-message-medium-and-attention\/10437\/","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/crafting-the-perfect-combo-message-medium-and-attention\/10437\/","name":"Crafting the Perfect Combo: Message, Medium, and Attention | AW360","isPartOf":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/crafting-the-perfect-combo-message-medium-and-attention\/10437\/#primaryimage"},"image":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/crafting-the-perfect-combo-message-medium-and-attention\/10437\/#primaryimage"},"thumbnailUrl":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Screenshot-2026-01-24-at-12.15.02-PM-scaled.png","datePublished":"2024-10-07T19:13:28+00:00","dateModified":"2026-05-07T17:47:31+00:00","breadcrumb":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/crafting-the-perfect-combo-message-medium-and-attention\/10437\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/crafting-the-perfect-combo-message-medium-and-attention\/10437\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/crafting-the-perfect-combo-message-medium-and-attention\/10437\/#primaryimage","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Screenshot-2026-01-24-at-12.15.02-PM-scaled.png","contentUrl":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/01\/Screenshot-2026-01-24-at-12.15.02-PM-scaled.png","width":2560,"height":1442},{"@type":"BreadcrumbList","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/crafting-the-perfect-combo-message-medium-and-attention\/10437\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Crafting the Perfect Combo: Message, Medium, and Attention"}]},{"@type":"WebSite","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/#website","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/#organization","name":"AW360","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c8ec4e9542087eb0194baf52fd1fe2d1edd1960e02624400a8952bb06e303a74?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c8ec4e9542087eb0194baf52fd1fe2d1edd1960e02624400a8952bb06e303a74?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c8ec4e9542087eb0194baf52fd1fe2d1edd1960e02624400a8952bb06e303a74?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/kinsta-stag-advertisingweek.md-staging.com"]}]}},"_links":{"self":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/posts\/10437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/comments?post=10437"}],"version-history":[{"count":1,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/posts\/10437\/revisions"}],"predecessor-version":[{"id":17255,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/posts\/10437\/revisions\/17255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/media\/10438"}],"wp:attachment":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/media?parent=10437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/categories?post=10437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/tags?post=10437"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/topics?post=10437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}