{"id":10468,"date":"2024-10-07T17:20:31","date_gmt":"2024-10-07T21:20:31","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/2024\/10\/07\/thinking-outside-the-box-and-inside-sphere\/"},"modified":"2026-05-07T13:41:48","modified_gmt":"2026-05-07T17:41:48","slug":"thinking-outside-the-box-and-inside-sphere","status":"publish","type":"post","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/thinking-outside-the-box-and-inside-sphere\/10468\/","title":{"rendered":"Thinking Outside the Box and Inside Sphere"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sphere is delivering game-changing brand moments to consumers in Las Vegas and around the world. Leveraging cutting-edge technologies \u2013 including the world\u2019s largest LED screen on Sphere\u2019s exterior, &#8220;the Exosphere,&#8221; and the world\u2019s highest resolution display plane on its interior \u2013 premier global brands are pushing boundaries to create entirely new immersive experiences for their audiences. Hear from Sphere leaders about how this next-generation medium takes campaigns to new heights and is revolutionizing brand storytelling.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sphere is delivering game-changing brand moments to consumers in Las Vegas and around the world.<\/p>\n","protected":false},"author":7,"featured_media":10469,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[38,3],"topics":[2],"class_list":["post-10468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2024-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Thinking Outside the Box and Inside Sphere | 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