{"id":11871,"date":"2025-10-06T03:56:13","date_gmt":"2025-10-06T07:56:13","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/2025\/10\/06\/nextgen-video-where-attention-fuels-growth\/"},"modified":"2026-05-09T14:03:38","modified_gmt":"2026-05-09T18:03:38","slug":"nextgen-video-where-attention-fuels-growth","status":"publish","type":"post","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/nextgen-video-where-attention-fuels-growth\/11871\/","title":{"rendered":"NextGen Video: Where Attention Fuels Growth"},"content":{"rendered":"\n

As Carat prepares to bring to market the industry\u2019s largest ever attention study measuring NextGen Video advertising, join us for a conversation on the short and long-term brand and sales impact of video advertising, alongside IKEA. We\u2019ll explore how culture and attention intersect to drive lasting brand growth and share new insights on how modern video can connect brands to culture in meaningful, measurable ways.<\/p>\n","protected":false},"excerpt":{"rendered":"

As Carat prepares to bring to market the industry\u2019s largest ever attention study measuring NextGen Video advertising, join us for a conversation on the short and long-term brand and sales impact of video advertising, alongside IKEA.<\/p>\n","protected":false},"author":7,"featured_media":11872,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,4],"topics":[2],"class_list":["post-11871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-culture","topics-editorial"],"acf":[],"yoast_head":"\nNextGen Video: Where Attention Fuels Growth | AW360<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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