{"id":11914,"date":"2026-04-19T14:43:31","date_gmt":"2026-04-19T18:43:31","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/why-the-open-web-is-built-for-outcomes-in-the-ai-era\/"},"modified":"2026-04-19T14:43:31","modified_gmt":"2026-04-19T18:43:31","slug":"why-the-open-web-is-built-for-outcomes-in-the-ai-era","status":"publish","type":"post","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/why-the-open-web-is-built-for-outcomes-in-the-ai-era\/11914\/","title":{"rendered":"Why the Open Web Is Built for Outcomes in the AI Era"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?>\n<p class=\"wp-block-paragraph\">Darren Thompson, Vice President of Sales at Adlook, joins us to talk about why the open web is becoming a powerful alternative to walled gardens in an AI-driven landscape. He shares why legacy metrics like clicks and impressions are falling short, how attention and outcomes are taking center stage, and how deep learning is helping advertisers predict performance and reduce waste before a bid is even placed. We also get into privacy-first targeting, the shift away from identity, and what marketers need to rethink to unlock real results.<\/p>\n\n\n\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n<iframe src=\"https:\/\/art19.com\/shows\/b51bbc8f-e283-4893-b6df-e6a191d4a0fe\/episodes\/29e5ecc5-adb9-42d1-91cd-4d19374f7cef\/embed\" style=\"width: 100%; height: 200px; border: 0 none;\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"><\/iframe>\n\n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/aw360-live\/id1843969378\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/stg-advertisingweekrevamp2026-staging.kinsta.cloud\/wp-content\/uploads\/sites\/3\/2020\/12\/100apple.png\" alt=\"apple podcasts\" class=\"wp-image-7865\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/1kt7xYMnLpLcaVT3d98IX5\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/stg-advertisingweekrevamp2026-staging.kinsta.cloud\/wp-content\/uploads\/sites\/3\/2020\/12\/100spotify.png\" alt=\"spotify podcasts\" class=\"wp-image-7866\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator\"\/>","protected":false},"excerpt":{"rendered":"<p>Darren Thompson, Vice President of Sales at Adlook, joins us to talk about why the open web is becoming a powerful alternative to walled gardens in an AI-driven landscape.<\/p>\n","protected":false},"author":11,"featured_media":11915,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[16],"tags":[],"topics":[44,31],"class_list":["post-11914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-aw360-live","topics-podcast"],"acf":[],"_links":{"self":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/posts\/11914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/comments?post=11914"}],"version-history":[{"count":2,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/posts\/11914\/revisions"}],"predecessor-version":[{"id":13576,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/posts\/11914\/revisions\/13576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/media\/11915"}],"wp:attachment":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/media?parent=11914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/categories?post=11914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/tags?post=11914"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/topics?post=11914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}