{"id":12015,"date":"2025-10-06T14:34:56","date_gmt":"2025-10-06T18:34:56","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/2025\/10\/06\/beyond-the-app-powering-full-funnel-commerce-media\/"},"modified":"2026-05-09T13:59:55","modified_gmt":"2026-05-09T17:59:55","slug":"beyond-the-app-powering-full-funnel-commerce-media","status":"publish","type":"post","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/beyond-the-app-powering-full-funnel-commerce-media\/12015\/","title":{"rendered":"Beyond the App: Powering Full-Funnel Commerce Media"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The way people discover and shop has fundamentally changed and fragmented across social feeds, search queries, influencer content, and marketplaces. Moments of need now occur anytime, anywhere, especially during high-stakes seasons like the holidays, when urgency, impulse, and intent peak. 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