{"id":12256,"date":"2025-04-01T18:14:34","date_gmt":"2025-04-01T22:14:34","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/2025\/04\/01\/all-the-video-under-the-sun\/"},"modified":"2026-05-07T18:30:01","modified_gmt":"2026-05-07T22:30:01","slug":"all-the-video-under-the-sun","status":"publish","type":"post","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/all-the-video-under-the-sun\/12256\/","title":{"rendered":"All the Video Under The Sun"},"content":{"rendered":"\n

Everyone knows The Sun as one of the UK\u2019s best known newsbrands, bringing news and entertainment to an audience of millions for over 60 years. But now The Sun has launched its \u2018Sun Originals\u2019 video strategy, bringing high-quality video content to viewers across sports, fashion, politics and more.<\/p>\n\n\n\n\n\n\n\n

In this session, Owen Griffiths, Commercial Revenue Director at The Sun, will discuss this strategic shift, the challenges of developing a video strategy at scale, and what the new output means for brands and agencies.<\/p>\n","protected":false},"excerpt":{"rendered":"

Everyone knows The Sun as one of the UK\u2019s best known newsbrands, bringing news and entertainment to an audience of millions for over 60 years.<\/p>\n","protected":false},"author":7,"featured_media":12257,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[46,10],"topics":[2],"class_list":["post-12256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2025-sessions","tag-streaming-ctv","topics-editorial"],"acf":[],"yoast_head":"\nAll the Video Under The Sun | AW360<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"All the Video Under The Sun\" \/>\n<meta property=\"og:description\" content=\"Everyone knows The Sun as one of the UK\u2019s best known newsbrands, bringing news and entertainment to an audience of millions for over 60 years.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/all-the-video-under-the-sun\/12256\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-01T22:14:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T22:30:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-06-at-3.16.18-PM-1024x658.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"658\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/news\\\/all-the-video-under-the-sun\\\/12256\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/news\\\/all-the-video-under-the-sun\\\/12256\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"All the Video Under The Sun\",\"datePublished\":\"2025-04-01T22:14:34+00:00\",\"dateModified\":\"2026-05-07T22:30:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/news\\\/all-the-video-under-the-sun\\\/12256\\\/\"},\"wordCount\":89,\"publisher\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/news\\\/all-the-video-under-the-sun\\\/12256\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/05\\\/Screenshot-2026-05-06-at-3.16.18-PM.png\",\"keywords\":[\"AWEurope 2025 Sessions\",\"TV + Streaming\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/news\\\/all-the-video-under-the-sun\\\/12256\\\/\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/news\\\/all-the-video-under-the-sun\\\/12256\\\/\",\"name\":\"All the Video Under The Sun | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/news\\\/all-the-video-under-the-sun\\\/12256\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/news\\\/all-the-video-under-the-sun\\\/12256\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/05\\\/Screenshot-2026-05-06-at-3.16.18-PM.png\",\"datePublished\":\"2025-04-01T22:14:34+00:00\",\"dateModified\":\"2026-05-07T22:30:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/news\\\/all-the-video-under-the-sun\\\/12256\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/news\\\/all-the-video-under-the-sun\\\/12256\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/news\\\/all-the-video-under-the-sun\\\/12256\\\/#primaryimage\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/05\\\/Screenshot-2026-05-06-at-3.16.18-PM.png\",\"contentUrl\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/05\\\/Screenshot-2026-05-06-at-3.16.18-PM.png\",\"width\":2114,\"height\":1358},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/news\\\/all-the-video-under-the-sun\\\/12256\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"All the Video Under The Sun\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c8ec4e9542087eb0194baf52fd1fe2d1edd1960e02624400a8952bb06e303a74?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c8ec4e9542087eb0194baf52fd1fe2d1edd1960e02624400a8952bb06e303a74?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c8ec4e9542087eb0194baf52fd1fe2d1edd1960e02624400a8952bb06e303a74?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"All the Video Under The Sun | AW360","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"All the Video Under The Sun","og_description":"Everyone knows The Sun as one of the UK\u2019s best known newsbrands, bringing news and entertainment to an audience of millions for over 60 years.","og_url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/all-the-video-under-the-sun\/12256\/","og_site_name":"AW360","article_published_time":"2025-04-01T22:14:34+00:00","article_modified_time":"2026-05-07T22:30:01+00:00","og_image":[{"width":1024,"height":658,"url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-06-at-3.16.18-PM-1024x658.png","type":"image\/png"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/all-the-video-under-the-sun\/12256\/#article","isPartOf":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/all-the-video-under-the-sun\/12256\/"},"author":{"name":"Advertising Week","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"All the Video Under The Sun","datePublished":"2025-04-01T22:14:34+00:00","dateModified":"2026-05-07T22:30:01+00:00","mainEntityOfPage":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/all-the-video-under-the-sun\/12256\/"},"wordCount":89,"publisher":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/#organization"},"image":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/all-the-video-under-the-sun\/12256\/#primaryimage"},"thumbnailUrl":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-06-at-3.16.18-PM.png","keywords":["AWEurope 2025 Sessions","TV + Streaming"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/all-the-video-under-the-sun\/12256\/","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/all-the-video-under-the-sun\/12256\/","name":"All the Video Under The Sun | AW360","isPartOf":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/all-the-video-under-the-sun\/12256\/#primaryimage"},"image":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/all-the-video-under-the-sun\/12256\/#primaryimage"},"thumbnailUrl":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-06-at-3.16.18-PM.png","datePublished":"2025-04-01T22:14:34+00:00","dateModified":"2026-05-07T22:30:01+00:00","breadcrumb":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/all-the-video-under-the-sun\/12256\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/all-the-video-under-the-sun\/12256\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/all-the-video-under-the-sun\/12256\/#primaryimage","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-06-at-3.16.18-PM.png","contentUrl":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-06-at-3.16.18-PM.png","width":2114,"height":1358},{"@type":"BreadcrumbList","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/all-the-video-under-the-sun\/12256\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"All the Video Under The Sun"}]},{"@type":"WebSite","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/#website","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/#organization","name":"AW360","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c8ec4e9542087eb0194baf52fd1fe2d1edd1960e02624400a8952bb06e303a74?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c8ec4e9542087eb0194baf52fd1fe2d1edd1960e02624400a8952bb06e303a74?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c8ec4e9542087eb0194baf52fd1fe2d1edd1960e02624400a8952bb06e303a74?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/kinsta-stag-advertisingweek.md-staging.com"]}]}},"_links":{"self":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/posts\/12256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/comments?post=12256"}],"version-history":[{"count":2,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/posts\/12256\/revisions"}],"predecessor-version":[{"id":17953,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/posts\/12256\/revisions\/17953"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/media\/12257"}],"wp:attachment":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/media?parent=12256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/categories?post=12256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/tags?post=12256"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/topics?post=12256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}