{"id":12722,"date":"2024-10-10T15:33:25","date_gmt":"2024-10-10T19:33:25","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/2024\/10\/10\/whats-next-in-programmatic-unlocking-precision-and-scale-across-ctv-and-linear\/"},"modified":"2026-06-14T15:38:01","modified_gmt":"2026-06-14T19:38:01","slug":"whats-next-in-programmatic-unlocking-precision-and-scale-across-ctv-and-linear","status":"publish","type":"post","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/whats-next-in-programmatic-unlocking-precision-and-scale-across-ctv-and-linear\/12722\/","title":{"rendered":"What’s Next in Programmatic: Unlocking Precision and Scale across CTV and Linear"},"content":{"rendered":"\n

Explore how the evolution of programmatic, particularly through initiatives like DISH Connected, is empowering buyers to maximize their reach with more addressable and biddable inventory. We’ll discuss the benefits of inventory bundling, the shift from programmatic guaranteed to biddable environments, and how today\u2019s advertisers can leverage these advancements to deliver more impactful campaigns.<\/p>\n\n\n\n\n\n\n\n

The programmatic landscape is no longer just about digital. By blending Connected TV (CTV) and linear addressable TV advertising, advertisers are now able to achieve unprecedented precision and scale across both linear and digital audiences.<\/p>\n","protected":false},"excerpt":{"rendered":"

Explore how the evolution of programmatic, particularly through initiatives like DISH Connected, is empowering buyers to maximize their reach with more addressable and biddable inventory.<\/p>\n","protected":false},"author":7,"featured_media":12723,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[47,10],"topics":[2],"class_list":["post-12722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2024-sessions","tag-streaming-ctv","topics-editorial"],"acf":[],"yoast_head":"\nWhat's Next in Programmatic: Unlocking Precision and Scale across CTV and Linear | AW360<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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