{"id":12827,"date":"2026-05-11T02:33:47","date_gmt":"2026-05-11T06:33:47","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/from-attribution-to-intention-asking-better-questions-to-drive-real-growth\/"},"modified":"2026-05-12T12:35:29","modified_gmt":"2026-05-12T16:35:29","slug":"from-attribution-to-intention-asking-better-questions-to-drive-real-growth","status":"publish","type":"post","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/from-attribution-to-intention-asking-better-questions-to-drive-real-growth\/12827\/","title":{"rendered":"From Attribution to Intention: Asking Better Questions to Drive Real Growth"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?>\n<p class=\"wp-block-paragraph\">In this episode of Modern Marketing and Measurement, I\u2019m joined by Laura Forester, Head of U.S. Brand Strategy at Gravity Global, for a conversation that brings marketing back to what actually matters\u2014people. Laura shares why the industry\u2019s obsession with tracking everything can miss the bigger picture, and how shifting from attribution to intention helps uncover what truly drives behavior. We get into the power of better questions, the role of experimentation, and why understanding human motivation\u2014not just clicks\u2014leads to stronger, more meaningful results.<\/p>\n\n\n\n\n\n\n\n<iframe loading=\"lazy\" style=\"border: none; min-width: min(100%, 430px); height: 150px;\" title=\"From Attribution to Intention: Asking Better Questions to Drive Real Growth\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=928nz-1ac0ab9-pb&amp;from=pb6admin&amp;pbad=0&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=1&amp;font-color=auto&amp;logo_link=episode_page&amp;btn-skin=fb0584\" width=\"100%\" height=\"150\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe>\n\n\n\n\n\n\n\n\n\n\n\r\n\r\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap 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matters\u2014people.<\/p>\n","protected":false},"author":14,"featured_media":12828,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[16],"tags":[17],"topics":[42,31],"class_list":["post-12827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-data","topics-modern-marketing-measurement-podcast","topics-podcast"],"acf":[],"_links":{"self":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/posts\/12827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/comments?post=12827"}],"version-history":[{"count":2,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/posts\/12827\/revisions"}],"predecessor-version":[{"id":13597,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/posts\/12827\/revisions\/13597"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/media\/12828"}],"wp:attachment":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/media?parent=12827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/categories?post=12827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/tags?post=12827"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/topics?post=12827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}