{"id":13712,"date":"2026-07-07T18:33:41","date_gmt":"2026-07-07T22:33:41","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/turning-every-package-into-a-marketing-channel\/"},"modified":"2026-07-07T18:33:41","modified_gmt":"2026-07-07T22:33:41","slug":"turning-every-package-into-a-marketing-channel","status":"publish","type":"post","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/turning-every-package-into-a-marketing-channel\/","title":{"rendered":"Turning Every Package into a Marketing Channel"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">We&#8217;re wrapping up this season of Modern Marketing and Measurement with a full-circle conversation: bringing packaging, the original marketing tool, into the future with QR codes and AI-powered experiences. Our guest is Jenny Stanley, Managing Director at Appetite Creative. We explore how connected packaging is becoming one of marketing&#8217;s most measurable channels, why QR codes are the flexible answer to changing regulations, and how AI-powered personalization is turning everyday products into richer consumer experiences.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n\n\n\n<hr class=\"wp-block-separator\"\/>\r\n\r\n\n<iframe loading=\"lazy\" style=\"border: none; min-width: min(100%, 430px); height: 150px;\" title=\"Turning Every Package into a Marketing Channel\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=d3gk5-1b08b6f-pb&amp;from=pb6admin&amp;pbad=0&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=1&amp;font-color=auto&amp;logo_link=episode_page&amp;btn-skin=fb0584\" width=\"100%\" height=\"150\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe>\n\n\n\n\n\n\n\n\n\n\n\r\n\r\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex 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