{"id":1476,"date":"2020-06-14T15:22:51","date_gmt":"2020-06-14T19:22:51","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/2020\/06\/14\/the-future-of-b2b\/"},"modified":"2020-06-14T15:22:51","modified_gmt":"2020-06-14T19:22:51","slug":"the-future-of-b2b","status":"publish","type":"post","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/news\/the-future-of-b2b\/1476\/","title":{"rendered":"Be Ready for What&#8217;s Next in B2B"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?>\n<p class=\"wp-block-paragraph\">The shift to digital cemented new buyer behaviors, particularly as the workforce became remote and in-person meetings and events were put on hold. How can B2B marketers be ready for what\u2019s next? This session will cover how B2B buyer expectations and digital experiences are evolving.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The shift to digital cemented new buyer behaviors, particularly as the workforce became remote and in-person meetings and events were put on hold. How can B2B marketers be ready for [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":1477,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[16],"tags":[22],"topics":[15],"class_list":["post-1476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-google","topics-editorial"],"acf":[],"_links":{"self":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/posts\/1476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/comments?post=1476"}],"version-history":[{"count":0,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/posts\/1476\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/media\/1477"}],"wp:attachment":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/media?parent=1476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/categories?post=1476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/tags?post=1476"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aw360\/wp-json\/wp\/v2\/topics?post=1476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}