{"id":496,"date":"2025-03-12T17:22:52","date_gmt":"2025-03-12T21:22:52","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aweurope-2025\/2025\/03\/12\/10-things-you-need-to-know-right-now-about-advertising-week-europe-2025\/"},"modified":"2025-03-12T17:22:52","modified_gmt":"2025-03-12T21:22:52","slug":"10-things-you-need-to-know-right-now-about-advertising-week-europe-2025","status":"publish","type":"post","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/aweurope-2025\/news\/10-things-you-need-to-know-right-now-about-advertising-week-europe-2025\/496\/","title":{"rendered":"10 Things You Need To Know Right Now About Advertising Week Europe 2025"},"content":{"rendered":"\n

By Ruth Mortimer, Global President, Advertising Week<\/em><\/p>\n\n\n\n\n

1. Brands, Brands, Brands<\/strong><\/h2>\r\n\n

I can’t tell you how many brands and case studies we have in store at Advertising Week Europe at 180 Studios<\/a> in London on April 1-3 2025.<\/p>\n\n\n\n\n\r\n\n

Some of the companies I can see on our agenda – Bottega Veneta<\/a>, <\/strong>Co-op<\/a>, <\/strong>Mars Wrigley<\/a>, <\/strong>Tesco<\/a>, <\/strong>McDonald’s<\/a>, <\/strong>Highsnobiety<\/a>, <\/strong>Genaura<\/a>, <\/strong>Mamas & Papas<\/a>, <\/strong>Carwow<\/a>, <\/strong>McLaren Racing<\/a>, <\/strong>the LEGO Group<\/a>, <\/strong>Samsung Electronics<\/a>, <\/strong>Deliveroo<\/a>, <\/strong>Just Eat Takeaway.com<\/a>, <\/strong>Burger King<\/a>, <\/strong>Ryanair – Europe’s Favourite Airline<\/a> , <\/strong>Unilever<\/a>, Jaguar, <\/strong>Lenovo<\/a>, <\/strong>MAST-JAEGERMEISTER UK LIMITED<\/a>, <\/strong>Motorway<\/a>, <\/strong>Nomad Foods<\/a>, <\/strong>Primark<\/a>, <\/strong>Evri<\/a>, <\/strong>RVU<\/a>, <\/strong>Centrica<\/a>, <\/strong>John Lewis & Partners<\/a>, <\/strong>IKEA<\/a>, <\/strong>Nokia<\/a>, <\/strong>Boots UK<\/a>, KFC UK & Ireland<\/a>, <\/strong>Soho House & Co<\/a>, <\/strong>Tony’s Chocolonely<\/a>, <\/strong>The Coca-Cola Company<\/a> – and many more to come.<\/p>\n\n\n\n\n\r\n\n

We are adding further sessions every day….<\/p>\n\n\n\n\n\r\n\r\n\r\n

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\"\"\/<\/figure> \r\n\r\n
Check out all our brand sessions covering almost every industry on earth<\/figcaption><\/figure>\r\n\r\n

2. Empower Lounge<\/strong><\/h2>\r\n\n

This one is special for me. The Empower brand was created by Louise Watson<\/a> and Karen Stacey<\/a> with the support of Propeller Group<\/a> last year to raise the profile of important issues in the industry. Backed by Adform<\/a> and backed by WACL (Women in Advertising & Communications Leadership )<\/a>. The content in the Empower Lounge will be about culture, humanism and how to be inclusive. Basically if you want to know how to do marketing in a relevant way today, be here now. I will be attending the session called “Why Women Work Too Much” for sure because I need to know what is wrong with me.<\/p>\n\n\n\n\n\r\n\r\n\r\n

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\"\"\/<\/figure> \r\n\r\n
A compelling session to attend in the Empower Lounge<\/figcaption><\/figure>\r\n\r\n

3. Incredible Partners<\/strong><\/h2>\r\n\n

Phew, what incredible partners we have that come from almost every part of the industry. Thank you to them all \u2013 please check them out<\/a> on our dedicated page and give them your love because without them we can\u2019t make Advertising Week happen. Excited to have some new partners this year in WeTransfer<\/a> who are hosting our VIP lounge and making it better than ever, our fabulous wrap parties partners at Artlist<\/a>, Soho House & Co<\/a>, Uber<\/a> who are our Networking lounge sponsor (very appropriately, I do a lot of talking in Ubers) and many more. Thanks to Adobe<\/a>, Vevo<\/a>, Meta<\/a>, Activision Blizzard<\/a>, Adform<\/a>, AudienceProject<\/a>, Carwow<\/a>, Channel 4<\/a>, Cint<\/a>, Convertr<\/a>, Criteo<\/a>, December19 | B Corp\u2122<\/a>, Disney Advertising<\/a>, DPAA<\/a>, Dstillery<\/a>, Empathy Lab by EPAM<\/a>, Epidemic Sound<\/a>, GEEIQ<\/a>, Genius Sports<\/a>, Google<\/a>, Good Shout<\/a>, GWI<\/a>, Index Exchange<\/a>, LG Ad Solutions<\/a>, Livewire<\/a>, Magnite<\/a>, Nielsen<\/a>, Path 7<\/a>, PayPal<\/a>, Pitch & Sync<\/a>, Pinterest<\/a>, PrimeAudience<\/a>, Propeller Group<\/a>, PubMatic<\/a>, RedKite, Risk Europe, Snap Inc.<\/a>, Soho House & Co<\/a>, Spotify<\/a>, Tesco Media and Insight Platform<\/a>, The Trade Desk<\/a>, TikTok<\/a>, TripleLift<\/a> Uber<\/a>, YMU<\/a>, Alight, Bizibl<\/a>, CNBC<\/a>, EMARKETER<\/a>, The Drum<\/a>, Executive Channel Network (ECN)<\/a>, KBH<\/a>, The Marketing Society<\/a>, Shorty Awards<\/a>, Global Purpose Enterprise<\/a> and many more but my Linkedin tagging permissions have been revoked.<\/p>\n\n\n\n\n\r\n\r\n

4. My Talks<\/strong><\/h2>\r\n\n

I\u2019ve got some exciting talks still to announce () but here are a couple that I\u2019m doing and I\u2019m very excited.<\/p>\n\n\n\n\n\r\n\n

I\u2019m sitting down with Rawdon Glover<\/a>, Managing Director of Jaguar to talk about the brand\u2019s controversial creative approach. He has promised to tell us why, how and what results the brand has seen. Don\u2019t miss this exclusive look at the most high profile marketing activity of the last year.<\/p>\n\n\n\n\n\r\n\n

Also I will take the stage with Gary Lineker. It\u2019s hard to say just how much impact Gary has had in terms of his sporting career, then broadcasting career (they had to replace him with three people when he gave that up) and now he is co-owner of Goalhanger<\/a> which creates podcasts such as The Rest Is History, The Rest Is Politics, Empire, The Rest Is Entertainment, Leading, The Rest Is Money, Battleground, The Rest Is Football, Sherlock & Co. and We Have Ways of Making You Talk.<\/p>\n\n\n\n\n\r\n\r\n\r\n

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\"\"\/<\/figure> \r\n\r\n
Gary Lineker has had three stellar careers – why can’t I manage just one?<\/figcaption><\/figure>\r\n\r\n

5. Celebrities, Creators and Culturemakers<\/strong><\/h2>\r\n\n

I can\u2019t wait to see some of the talent taking to the stage and there\u2019s still more to announce. Matt Lucas and David Walliams have been two of the most high profile names in entertainment for 20 years and have the leading podcast currently\u2026..what will they say about their future? I am so excited to hear from TV presenter and campaigner Davina McCall who is returning to the AW stage after her brain tumour surgery. Comedian and presenter Paddy McGuinness will undoubtedly be hilarious. And it doesn\u2019t stop there \u2013 Myleene Klass, Dynamo and more. Thank you to our amazing partner YMU<\/a> for collaborating with us on these sessions.<\/p>\n\n\n\n\n\r\n\r\n\r\n

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\"\"\/<\/figure> \r\n\r\n
David and Matt are comedy legends<\/figcaption><\/figure>\r\n\r\n

6. Special Events<\/strong><\/h2>\r\n\n

Many of our special events are invite only or open only to certain ticket types. We have some fantastic VIP breakfasts, intimate roundtable debates<\/a>, music taking place all day and obviously our Future is Female awards. This year we also have a Future is Female screening of LILLY, a new film starring Patricia Clarkson which is open to all and tells the story of the woman who got equal pay signed into US law. It\u2019s a must see!<\/p>\n\n\n\n\n\r\n\r\n\r\n

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\"\"\/<\/figure> \r\n\r\n
LILLY The Movie – not yet in cinemas<\/figcaption><\/figure>\r\n\r\n

7. Supercharge Your Social<\/strong><\/h2>\r\n\n

I\u2019m terrible at social and have no desire to improve. But you can do differently. Check out our talk with Gary Vaynerchuk<\/a>. You know Gary. He has more followers than some countries have populations. 10M+ on Instagram, 15M+ on TikTok and that\u2019s only two platforms.<\/p>\n\n\n\n\n\r\n\r\n\r\n

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\"\"\/<\/figure> \r\n\r\n
Gary Vaynerchuk takes to the stage on Weds April 2nd<\/figcaption><\/figure>\r\n\r\n

8. Retail And Commerce Media<\/strong><\/h2>\r\n\n

Actually, all things hot and in media. We have tracks of content on everything that\u2019s hot right now. Obviously one of our big focuses this year will be retail and commerce media. We see the cutting edge of what\u2019s happening in retail media at Advertising Week New York each year and it\u2019s exciting to see this field finally explode in the UK. Come and check out Tesco Media and Insight Platform<\/a>, TripleLift<\/a>, Carwow<\/a>, PayPal<\/a>, STRATACACHE<\/a>, Co-op<\/a>, WeTransfer<\/a> and more.<\/p>\n\n\n\n\n\r\n\r\n\r\n

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\"\"\/<\/figure> \r\n\r\n
Media planning is crucial – discussing it is this incredible group<\/figcaption><\/figure>\r\n\r\n

9. Grow Your Career<\/strong><\/h2>\r\n\n

Want to know where you\u2019re going next? Let us help you. Our career clinic features workshops, one-to-one coaching and much more for every stage of your career. If you\u2019re a brand marketer, you can book into one or both of our masterclasses with Gary Vaynerchuk and Gary Lineker. DON\u2019T MISS THAT. If you want to talk emotions, join Good Shout. I definitely need this because I do not have a poker face. You can also book time with super coaches Lenore Moritz, Sally Henderson and more.\u00a0Meanwhile, Andre Spence has some of the best businesspeople in the world signed up to mentor on a mass scale for two days.<\/p>\n\n\n\n\n\r\n\r\n\r\n

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\"\"\/<\/figure> \r\n\r\n
Speed mentoring with Andre Spence at Advertising Week Europe<\/figcaption><\/figure>\r\n\r\n

10. Sampling and Activations<\/strong><\/h2>\r\n\n

The space at 180 Studios<\/a> is so experiential. Brutalist architecture, incredible greenery and the most incredible screens you’ve ever seen on every wall. We\u2019ll have the BBC\u2019s Gladiators, while Amaris Music Group<\/a> will be providing live music during the days and Global Street Art<\/a> as well as food and drink sampling throughout the event. MORE TO COME – WATCH OUT LONDON, BETTER BOOK YOUR IV DRIPS TO RETAIN STAMINA NOW.<\/p>\n\n\n\n\n\r\n\r\n\r\n

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\"\"\/<\/figure>
Advertising Week’s legendary wrap parties are a change to digest the week in a relaxed and fun way<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"

Ruth Mortimer, Advertising Week’s Global President, takes you through 10 things you should know about the upcoming event!<\/p>\n","protected":false},"author":11,"featured_media":497,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[4],"tags":[5],"topics":[3],"class_list":["post-496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-news","topics-news"],"acf":[],"yoast_head":"\n10 Things You Need To Know Right Now About Advertising Week Europe 2025 - Europe 2025<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Things You Need To Know Right Now About Advertising 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