{"id":93,"date":"2026-07-01T01:13:36","date_gmt":"2026-07-01T05:13:36","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awlatam-2025\/en\/?p=93"},"modified":"2026-07-01T01:15:39","modified_gmt":"2026-07-01T05:15:39","slug":"reinventing-the-ad-experience-from-content-to-cart","status":"publish","type":"post","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awlatam-2025\/en\/uncategorized\/reinventing-the-ad-experience-from-content-to-cart\/93\/","title":{"rendered":"Reinventing the Ad Experience: From Content to Cart"},"content":{"rendered":"\t\t<div class=\"aw-video-listing aw-video-listing--layout-1 aw-video-listing--align-center wp-block-advertising-week-video-listing\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"aw-video-listing__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-video-listing__grid aw-video-listing__grid--cols-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-video-listing__item\">\n\t\t\t\t\t\t\t\t\t<div class=\"aw-video-listing__item-inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-video-listing__embed\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe\n\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.youtube.com\/embed\/JFerjgSOiUI?rel=0\"\n\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Video\"\n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"560\"\n\t\t\t\t\t\t\t\t\t\t\t\theight=\"315\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\treferrerpolicy=\"strict-origin-when-cross-origin\"\n\t\t\t\t\t\t\t\t\t\t\t\tallow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\"\n\t\t\t\t\t\t\t\t\t\t\t\tallowfullscreen\n\t\t\t\t\t\t\t\t\t\t\t\tcc=\"on\"\n\t\t\t\t\t\t\t\t\t\t\t><\/iframe>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Reinventing the Ad Experience: From Content to Cart\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/JFerjgSOiUI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">With industry changes unfolding that will impact how advertisers reach consumers, the strategic use of content can help brands continue to deliver ad experiences customers actively want to engage with.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This panel will showcase campaigns in which content influenced decisions on channel choice, creative design, and audience-building strategy, helping brands raise awareness, drive business results and create connections with their customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With industry changes unfolding that will impact how advertisers reach consumers, the strategic use of content can help brands continue to deliver ad experiences customers actively want to engage with. 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