{"id":1037,"date":"2026-08-10T05:47:20","date_gmt":"2026-08-10T09:47:20","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/helen-ma\/"},"modified":"2026-08-10T05:47:20","modified_gmt":"2026-08-10T09:47:20","slug":"helen-ma","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/helen-ma\/4476\/","title":{"rendered":"Helen Ma"},"excerpt":{"rendered":"

Helen Ma is Vice President of Product Management and Head of Monetization for Facebook and Messenger Apps at Meta, leading product development for experiences that connect ~2B+ people to 300M+ […]<\/p>\n","protected":false},"template":"","class_list":["post-1037","sb_speaker","type-sb_speaker","status-publish","hentry"],"acf":[],"yoast_head":"\nHelen Ma<\/title>\n<meta name=\"description\" content=\"Helen Ma is Vice President of Product Management and Head of Monetization for Facebook and Messenger Apps at Meta, leading product development for experiences that connect ~2B+ people to 300M+ businesses and 11M+ active advertisers across Meta. These products include consumer-facing advertising experiences in News Feed, Reels, Stories, Marketplace and Messenger, video advertising products that fund Creator Monetization, small business growth, and AI and GenAI-enabled experiences that support eCommerce, Retail, Lead Generation and the development of Business AIs. 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