{"id":1046,"date":"2026-08-10T05:47:20","date_gmt":"2026-08-10T09:47:20","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/holland-martini\/"},"modified":"2026-08-10T05:47:20","modified_gmt":"2026-08-10T09:47:20","slug":"holland-martini","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/holland-martini\/4481\/","title":{"rendered":"Holland Martini"},"excerpt":{"rendered":"<p>Holland Martini is redefining the role of research in business, proving that data without creativity is just numbers on a page. 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