{"id":1079,"date":"2026-08-10T05:47:44","date_gmt":"2026-08-10T09:47:44","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/bob-lord\/"},"modified":"2026-08-10T05:47:44","modified_gmt":"2026-08-10T09:47:44","slug":"bob-lord","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/bob-lord\/4208\/","title":{"rendered":"Bob Lord"},"excerpt":{"rendered":"<p>Bob Lord is a global executive leader and technology visionary with more than three decades of experience driving transformation and growth across enterprises from $500M to $15B. 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