{"id":1132,"date":"2026-08-10T05:47:59","date_gmt":"2026-08-10T09:47:59","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/dana-mcgraw\/"},"modified":"2026-08-10T05:47:59","modified_gmt":"2026-08-10T09:47:59","slug":"dana-mcgraw","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/dana-mcgraw\/4316\/","title":{"rendered":"Dana McGraw"},"excerpt":{"rendered":"

Dana McGraw is Senior Vice President, Data and Measurement Science at Disney Advertising. In this role, McGraw oversees groups responsible for data science, analytics and audience modeling \u201a\u00c4\u00ec in addition […]<\/p>\n","protected":false},"template":"","class_list":["post-1132","sb_speaker","type-sb_speaker","status-publish","hentry"],"acf":[],"yoast_head":"\nDana McGraw<\/title>\n<meta name=\"description\" content=\"Dana McGraw is Senior Vice President, Data and Measurement Science at Disney Advertising. In this role, McGraw oversees groups responsible for data science, analytics and audience modeling \u201a\u00c4\u00ec in addition to attribution, advertiser performance and insights \u201a\u00c4\u00ec across Disney\u201a\u00c4\u00f4s portfolio of linear, streaming, digital and social properties. Prior to joining The Walt Disney Company, McGraw held several posts within Yahoo!\u201a\u00c4\u00f4s Media Group, including Head of Global Product Strategy, Yahoo! Sports. She was directly responsible for strategy for Yahoo! Sports Americas in the United States, Canada and Latin America, while coordinating product strategy efforts in other global markets, in addition to overseeing analytics across multiple Yahoo! properties. Previously, McGraw held analytics roles at leading interactive agencies and coached college basketball for seven years. She holds a Bachelor of Art\u201a\u00c4\u00f4s degree in philosophy from Loyola University in New Orleans, and a Master of Business Administration (MBA) from Baylor University.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dana McGraw\" \/>\n<meta property=\"og:description\" content=\"Dana McGraw is Senior Vice President, Data and Measurement Science at Disney Advertising. In this role, McGraw oversees groups responsible for data science, analytics and audience modeling \u201a\u00c4\u00ec in addition to attribution, advertiser performance and insights \u201a\u00c4\u00ec across Disney\u201a\u00c4\u00f4s portfolio of linear, streaming, digital and social properties. Prior to joining The Walt Disney Company, McGraw held several posts within Yahoo!\u201a\u00c4\u00f4s Media Group, including Head of Global Product Strategy, Yahoo! Sports. She was directly responsible for strategy for Yahoo! Sports Americas in the United States, Canada and Latin America, while coordinating product strategy efforts in other global markets, in addition to overseeing analytics across multiple Yahoo! properties. Previously, McGraw held analytics roles at leading interactive agencies and coached college basketball for seven years. 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