{"id":1134,"date":"2026-08-10T05:47:59","date_gmt":"2026-08-10T09:47:59","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/paul-ballew\/"},"modified":"2026-08-10T05:47:59","modified_gmt":"2026-08-10T09:47:59","slug":"paul-ballew","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/paul-ballew\/4963\/","title":{"rendered":"Paul Ballew"},"excerpt":{"rendered":"<p>Paul Ballew currently serves as the National Football League\u201a\u00c4\u00f4s Chief Data &amp; Analytics Officer. Based in New York, Paul directs the League\u201a\u00c4\u00f4s extensive data and analytics operations across the Game, [&hellip;]<\/p>\n","protected":false},"template":"","class_list":["post-1134","sb_speaker","type-sb_speaker","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Paul Ballew<\/title>\n<meta name=\"description\" content=\"Paul Ballew currently serves as the National Football League\u201a\u00c4\u00f4s Chief Data &amp; Analytics Officer. Based in New York, Paul directs the League\u201a\u00c4\u00f4s extensive data and analytics operations across the Game, Fans and Engagement. This mission is centered on ensuring that the NFL\u201a\u00c4\u00f4s data assets and advanced analytic capabilities are leveraged to improve on-field football, overall fan experience and commercial outcomes for the League, clubs and partners. In advancing the Game, Paul and team support Football Operations\u201a\u00c4\u00f4 critical workstreams and Player Health &amp; Safety\u201a\u00c4\u00f4s major initiatives, where the power of analytics is critically important to the future of the game. Paul and team are also leading the key initiatives on deepening fan engagement through enhanced fan modeling, predictive analytics, and the personalization of content and experiences. Throughout his extensive career Paul has built and led transformational data and analytic organizations across leading companies and industries. Previously he served as Chief Data and Analytics Officer for the Loblaw LTD the largest retailer, pharmaceutical provider and real estate investment trust in Canada. He was responsible for establishing the company\u201a\u00c4\u00f4s data and analytics functions, data management operations, data science activities, technology strategy and the Artificial Intelligence and Machine Learning Center of Excellence. Prior to Loblaw, Paul\u201a\u00c4\u00f4s decades of experience in the field includes leading the formation of the data and analytics organizations at Ford Motor Company, Nationwide Financial, Dun and Bradstreet and General Motors. Paul\u201a\u00c4\u00f4s experience in the data and analytics field is centered on turning insights into action through close collaboration with business partners with the goal of improving customer relationships and driving operational excellence.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paul Ballew\" \/>\n<meta property=\"og:description\" content=\"Paul Ballew currently serves as the National Football League\u201a\u00c4\u00f4s Chief Data &amp; Analytics Officer. Based in New York, Paul directs the League\u201a\u00c4\u00f4s extensive data and analytics operations across the Game, Fans and Engagement. This mission is centered on ensuring that the NFL\u201a\u00c4\u00f4s data assets and advanced analytic capabilities are leveraged to improve on-field football, overall fan experience and commercial outcomes for the League, clubs and partners. In advancing the Game, Paul and team support Football Operations\u201a\u00c4\u00f4 critical workstreams and Player Health &amp; Safety\u201a\u00c4\u00f4s major initiatives, where the power of analytics is critically important to the future of the game. Paul and team are also leading the key initiatives on deepening fan engagement through enhanced fan modeling, predictive analytics, and the personalization of content and experiences. Throughout his extensive career Paul has built and led transformational data and analytic organizations across leading companies and industries. Previously he served as Chief Data and Analytics Officer for the Loblaw LTD the largest retailer, pharmaceutical provider and real estate investment trust in Canada. He was responsible for establishing the company\u201a\u00c4\u00f4s data and analytics functions, data management operations, data science activities, technology strategy and the Artificial Intelligence and Machine Learning Center of Excellence. Prior to Loblaw, Paul\u201a\u00c4\u00f4s decades of experience in the field includes leading the formation of the data and analytics organizations at Ford Motor Company, Nationwide Financial, Dun and Bradstreet and General Motors. Paul\u201a\u00c4\u00f4s experience in the data and analytics field is centered on turning insights into action through close collaboration with business partners with the goal of improving customer relationships and driving operational excellence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/paul-ballew\/4963\/\" \/>\n<meta property=\"og:site_name\" content=\"Advertising Week New York 2026\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/paul-ballew\\\/4963\\\/\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/paul-ballew\\\/4963\\\/\",\"name\":\"Paul Ballew\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#website\"},\"datePublished\":\"2026-08-10T09:47:59+00:00\",\"description\":\"Paul Ballew currently serves as the National Football League\u201a\u00c4\u00f4s Chief Data & Analytics Officer. Based in New York, Paul directs the League\u201a\u00c4\u00f4s extensive data and analytics operations across the Game, Fans and Engagement. This mission is centered on ensuring that the NFL\u201a\u00c4\u00f4s data assets and advanced analytic capabilities are leveraged to improve on-field football, overall fan experience and commercial outcomes for the League, clubs and partners. In advancing the Game, Paul and team support Football Operations\u201a\u00c4\u00f4 critical workstreams and Player Health & Safety\u201a\u00c4\u00f4s major initiatives, where the power of analytics is critically important to the future of the game. Paul and team are also leading the key initiatives on deepening fan engagement through enhanced fan modeling, predictive analytics, and the personalization of content and experiences. Throughout his extensive career Paul has built and led transformational data and analytic organizations across leading companies and industries. Previously he served as Chief Data and Analytics Officer for the Loblaw LTD the largest retailer, pharmaceutical provider and real estate investment trust in Canada. He was responsible for establishing the company\u201a\u00c4\u00f4s data and analytics functions, data management operations, data science activities, technology strategy and the Artificial Intelligence and Machine Learning Center of Excellence. Prior to Loblaw, Paul\u201a\u00c4\u00f4s decades of experience in the field includes leading the formation of the data and analytics organizations at Ford Motor Company, Nationwide Financial, Dun and Bradstreet and General Motors. 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