{"id":1154,"date":"2026-08-10T05:48:00","date_gmt":"2026-08-10T09:48:00","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/tom-gregory\/"},"modified":"2026-08-10T05:48:00","modified_gmt":"2026-08-10T09:48:00","slug":"tom-gregory","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/tom-gregory\/5161\/","title":{"rendered":"Tom Gregory"},"excerpt":{"rendered":"

Tom Gregory is Global Vice President of Platforms & Partnerships at Lifesight, where he leads advanced incrementality measurement initiatives that enable brands and agency partners to make agile, data-driven marketing […]<\/p>\n","protected":false},"template":"","class_list":["post-1154","sb_speaker","type-sb_speaker","status-publish","hentry"],"acf":[],"yoast_head":"\nTom Gregory<\/title>\n<meta name=\"description\" content=\"Tom Gregory is Global Vice President of Platforms & Partnerships at Lifesight, where he leads advanced incrementality measurement initiatives that enable brands and agency partners to make agile, data-driven marketing investment decisions that drive growth. His team oversees solutions measuring brand and performance channels, as well as online and offline channels, ensuring outcomes are measurable, meaningful and actionable. A global citizen, now living in Australia, he brings a wealth of global knowledge and insight to every engagement. Obsessed with data, insight and continual optimization, he thrives where complex challenges meet clear, actionable strategy. 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