{"id":1320,"date":"2026-08-10T05:49:33","date_gmt":"2026-08-10T09:49:33","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/alyssa-gitto\/"},"modified":"2026-08-10T05:49:33","modified_gmt":"2026-08-10T09:49:33","slug":"alyssa-gitto","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/alyssa-gitto\/4101\/","title":{"rendered":"Alyssa Gitto"},"excerpt":{"rendered":"

A media expert with 13+ years of experience at leading agencies and in-house at a leading telecommunications company, Alyssa has helped household brands like Verizon, AARP, LoveSac, and L\u201a\u00c4\u00f4Oreal Paris […]<\/p>\n","protected":false},"template":"","class_list":["post-1320","sb_speaker","type-sb_speaker","status-publish","hentry"],"acf":[],"yoast_head":"\nAlyssa Gitto<\/title>\n<meta name=\"description\" content=\"A media expert with 13+ years of experience at leading agencies and in-house at a leading telecommunications company, Alyssa has helped household brands like Verizon, AARP, LoveSac, and L\u201a\u00c4\u00f4Oreal Paris remain at the forefront of marketing innovation and drive growth. As Associate Director of Media Strategy & Activation at Verizon, Alyssa leads media strategy for Total Wireless where she pioneered new measurement and accountability frameworks to drive customer acquisition and measurable efficiency across the brand's complex distribution ecosystem. 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