{"id":1429,"date":"2026-08-10T05:51:34","date_gmt":"2026-08-10T09:51:34","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/michael-platt\/"},"modified":"2026-08-10T05:51:34","modified_gmt":"2026-08-10T09:51:34","slug":"michael-platt","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/michael-platt\/4878\/","title":{"rendered":"Michael Platt"},"excerpt":{"rendered":"<p>Michael Platt, PhD, is Director of the Wharton Neuroscience Initiative and James S. Riepe Penn Integrates Knowledge University Professor of Marketing, Neuroscience, and Psychology at the University of Pennsylvania. 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