{"id":1436,"date":"2026-08-10T05:51:35","date_gmt":"2026-08-10T09:51:35","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/mark-carpenter\/"},"modified":"2026-08-10T05:51:35","modified_gmt":"2026-08-10T09:51:35","slug":"mark-carpenter","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/mark-carpenter\/4811\/","title":{"rendered":"Mark Carpenter"},"excerpt":{"rendered":"

Mark Carpenter is an Investment Strategy Lead at OMD, where he spearheads cross-channel media strategies that deliver measurable business outcomes. With a foundation in programmatic and the ad tech ecosystem, […]<\/p>\n","protected":false},"template":"","class_list":["post-1436","sb_speaker","type-sb_speaker","status-publish","hentry"],"acf":[],"yoast_head":"\nMark Carpenter<\/title>\n<meta name=\"description\" content=\"Mark Carpenter is an Investment Strategy Lead at OMD, where he spearheads cross-channel media strategies that deliver measurable business outcomes. With a foundation in programmatic and the ad tech ecosystem, Mark brings a unique perspective shaped by his early career in financial markets, where he developed a rigorous data and analytics skillset. At OMD, Mark is responsible for designing and executing investment strategies across advanced video, social, and emerging platforms\u201a\u00c4\u00eealways with a focus on ROI, scalability, and efficiency. He is a trusted voice in the industry, contributing to thought leadership and point-of-view pieces that guide brands and partners in navigating market shifts, adopting new formats, and unlocking growth opportunities. Mark\u201a\u00c4\u00f4s work sits at the intersection of technical expertise and commercial strategy, consistently driving performance-driven investments that balance innovation with sustainable business impact.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mark Carpenter\" \/>\n<meta property=\"og:description\" content=\"Mark Carpenter is an Investment Strategy Lead at OMD, where he spearheads cross-channel media strategies that deliver measurable business outcomes. With a foundation in programmatic and the ad tech ecosystem, Mark brings a unique perspective shaped by his early career in financial markets, where he developed a rigorous data and analytics skillset. At OMD, Mark is responsible for designing and executing investment strategies across advanced video, social, and emerging platforms\u201a\u00c4\u00eealways with a focus on ROI, scalability, and efficiency. He is a trusted voice in the industry, contributing to thought leadership and point-of-view pieces that guide brands and partners in navigating market shifts, adopting new formats, and unlocking growth opportunities. Mark\u201a\u00c4\u00f4s work sits at the intersection of technical expertise and commercial strategy, consistently driving performance-driven investments that balance innovation with sustainable business impact.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/mark-carpenter\/4811\/\" \/>\n<meta property=\"og:site_name\" content=\"Advertising Week New York 2026\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/mark-carpenter\\\/4811\\\/\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/mark-carpenter\\\/4811\\\/\",\"name\":\"Mark Carpenter\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#website\"},\"datePublished\":\"2026-08-10T09:51:35+00:00\",\"description\":\"Mark Carpenter is an Investment Strategy Lead at OMD, where he spearheads cross-channel media strategies that deliver measurable business outcomes. With a foundation in programmatic and the ad tech ecosystem, Mark brings a unique perspective shaped by his early career in financial markets, where he developed a rigorous data and analytics skillset. At OMD, Mark is responsible for designing and executing investment strategies across advanced video, social, and emerging platforms\u201a\u00c4\u00eealways with a focus on ROI, scalability, and efficiency. He is a trusted voice in the industry, contributing to thought leadership and point-of-view pieces that guide brands and partners in navigating market shifts, adopting new formats, and unlocking growth opportunities. Mark\u201a\u00c4\u00f4s work sits at the intersection of technical expertise and commercial strategy, consistently driving performance-driven investments that balance innovation with sustainable business impact.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/mark-carpenter\\\/4811\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/mark-carpenter\\\/4811\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/mark-carpenter\\\/4811\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Speakers\",\"item\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Mark Carpenter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#website\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/\",\"name\":\"Advertising Week New York 2026\",\"description\":\"Advertising Week New York 2026 \u2013 October 5-8, 2026 \u2013 The Premier Marketing Event in the World Returns to New York\",\"publisher\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#organization\",\"name\":\"Advertising Week New York 2026\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/07\\\/newyork-logo.png\",\"contentUrl\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/07\\\/newyork-logo.png\",\"width\":444,\"height\":120,\"caption\":\"Advertising Week New York 2026\"},\"image\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mark Carpenter","description":"Mark Carpenter is an Investment Strategy Lead at OMD, where he spearheads cross-channel media strategies that deliver measurable business outcomes. With a foundation in programmatic and the ad tech ecosystem, Mark brings a unique perspective shaped by his early career in financial markets, where he developed a rigorous data and analytics skillset. At OMD, Mark is responsible for designing and executing investment strategies across advanced video, social, and emerging platforms\u201a\u00c4\u00eealways with a focus on ROI, scalability, and efficiency. He is a trusted voice in the industry, contributing to thought leadership and point-of-view pieces that guide brands and partners in navigating market shifts, adopting new formats, and unlocking growth opportunities. Mark\u201a\u00c4\u00f4s work sits at the intersection of technical expertise and commercial strategy, consistently driving performance-driven investments that balance innovation with sustainable business impact.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Mark Carpenter","og_description":"Mark Carpenter is an Investment Strategy Lead at OMD, where he spearheads cross-channel media strategies that deliver measurable business outcomes. With a foundation in programmatic and the ad tech ecosystem, Mark brings a unique perspective shaped by his early career in financial markets, where he developed a rigorous data and analytics skillset. At OMD, Mark is responsible for designing and executing investment strategies across advanced video, social, and emerging platforms\u201a\u00c4\u00eealways with a focus on ROI, scalability, and efficiency. He is a trusted voice in the industry, contributing to thought leadership and point-of-view pieces that guide brands and partners in navigating market shifts, adopting new formats, and unlocking growth opportunities. Mark\u201a\u00c4\u00f4s work sits at the intersection of technical expertise and commercial strategy, consistently driving performance-driven investments that balance innovation with sustainable business impact.","og_url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/mark-carpenter\/4811\/","og_site_name":"Advertising Week New York 2026","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/mark-carpenter\/4811\/","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/mark-carpenter\/4811\/","name":"Mark Carpenter","isPartOf":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#website"},"datePublished":"2026-08-10T09:51:35+00:00","description":"Mark Carpenter is an Investment Strategy Lead at OMD, where he spearheads cross-channel media strategies that deliver measurable business outcomes. With a foundation in programmatic and the ad tech ecosystem, Mark brings a unique perspective shaped by his early career in financial markets, where he developed a rigorous data and analytics skillset. At OMD, Mark is responsible for designing and executing investment strategies across advanced video, social, and emerging platforms\u201a\u00c4\u00eealways with a focus on ROI, scalability, and efficiency. He is a trusted voice in the industry, contributing to thought leadership and point-of-view pieces that guide brands and partners in navigating market shifts, adopting new formats, and unlocking growth opportunities. Mark\u201a\u00c4\u00f4s work sits at the intersection of technical expertise and commercial strategy, consistently driving performance-driven investments that balance innovation with sustainable business impact.","breadcrumb":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/mark-carpenter\/4811\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/mark-carpenter\/4811\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/mark-carpenter\/4811\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/"},{"@type":"ListItem","position":2,"name":"Speakers","item":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/"},{"@type":"ListItem","position":3,"name":"Mark Carpenter"}]},{"@type":"WebSite","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#website","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/","name":"Advertising Week New York 2026","description":"Advertising Week New York 2026 \u2013 October 5-8, 2026 \u2013 The Premier Marketing Event in the World Returns to New York","publisher":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#organization","name":"Advertising Week New York 2026","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#\/schema\/logo\/image\/","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-content\/uploads\/sites\/6\/2026\/07\/newyork-logo.png","contentUrl":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-content\/uploads\/sites\/6\/2026\/07\/newyork-logo.png","width":444,"height":120,"caption":"Advertising Week New York 2026"},"image":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/speakers\/1436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/types\/sb_speaker"}],"wp:attachment":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/media?parent=1436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}