{"id":1473,"date":"2026-08-10T05:52:34","date_gmt":"2026-08-10T09:52:34","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/alexa-ritacco\/"},"modified":"2026-08-10T05:52:34","modified_gmt":"2026-08-10T09:52:34","slug":"alexa-ritacco","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/alexa-ritacco\/4080\/","title":{"rendered":"Alexa Ritacco"},"excerpt":{"rendered":"<p>Alexa Ritacco is a marketing and growth executive with a track record of scaling some of today\u201a\u00c4\u00f4s most influential lifestyle and beauty brands. 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