{"id":1498,"date":"2026-08-10T05:52:34","date_gmt":"2026-08-10T09:52:34","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/seth-familian\/"},"modified":"2026-08-10T05:52:34","modified_gmt":"2026-08-10T09:52:34","slug":"seth-familian","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/seth-familian\/5066\/","title":{"rendered":"Seth Familian"},"excerpt":{"rendered":"<p>Seth Familian is the leader of Twilio Segment\u201a\u00c4\u00f4s Global Advisory practice, which guides Segment\u201a\u00c4\u00f4s largest customers on data architecture strategy, growth marketing innovation and data governance optimization. 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