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After stops at leading sport and entertainment agencies, Doug decided to take the lead and start his own company, Sanders Sports &amp; Entertainment (SSE), a brand management firm that oversees some of the NBA and NFL most notable names, including NFL Legend, Chad \u201a\u00c4\u00faOchoCinco\u201a\u00c4\u00f9 Johnson, NBA Champion, Channing Frye, NFL All-Pro Receiver DeAndre Hopkins,, and many others. At the core, SSE is an athlete brand management firm with a focus on PR, marketing and brand consulting. Over the years, SSE has developed their clients\u201a\u00c4\u00f4 brands into household names and have secured over 8 figures in marketing deals. From Super Bowl commercials, to magazine covers and Fashion Week; SSE clients are always at the intersection of culture. 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