{"id":1533,"date":"2026-08-10T05:53:06","date_gmt":"2026-08-10T09:53:06","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/kelly-sweeney\/"},"modified":"2026-08-10T05:53:06","modified_gmt":"2026-08-10T09:53:06","slug":"kelly-sweeney","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/kelly-sweeney\/4678\/","title":{"rendered":"Kelly Sweeney"},"excerpt":{"rendered":"<p>Kelly has over 20 years of Omnichannel Marketing and Media experience within the CPG industry on both the agency and client side. 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