{"id":1539,"date":"2026-08-10T05:53:07","date_gmt":"2026-08-10T09:53:07","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/jessie-schwartzfarb\/"},"modified":"2026-08-10T05:53:07","modified_gmt":"2026-08-10T09:53:07","slug":"jessie-schwartzfarb","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/jessie-schwartzfarb\/4581\/","title":{"rendered":"Jessie Schwartzfarb"},"excerpt":{"rendered":"<p>As the EVP, Head of Video Investment for dentsu, Jessie leads the strategic planning, buying and execution of video advertising campaigns across the entire dentsu client portfolio. 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