{"id":1564,"date":"2026-08-10T05:53:13","date_gmt":"2026-08-10T09:53:13","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/katherine-freeley\/"},"modified":"2026-08-10T05:53:13","modified_gmt":"2026-08-10T09:53:13","slug":"katherine-freeley","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/katherine-freeley\/4656\/","title":{"rendered":"Katherine Freeley"},"excerpt":{"rendered":"

Katherine is the Head of Media Center of Excellence for Boehringer. Katherine\u201a\u00c4\u00f4s key responsibility is to oversee traditional and digital media investment in the U.S. and optimize working media budgets […]<\/p>\n","protected":false},"template":"","class_list":["post-1564","sb_speaker","type-sb_speaker","status-publish","hentry"],"acf":[],"yoast_head":"\nKatherine Freeley<\/title>\n<meta name=\"description\" content=\"Katherine is the Head of Media Center of Excellence for Boehringer. Katherine\u201a\u00c4\u00f4s key responsibility is to oversee traditional and digital media investment in the U.S. and optimize working media budgets to drive growth for Boehringer\u201a\u00c4\u00f4s brands. She is focused on positioning media investments as the strategic top-line growth driver. Before joining Boehringer, Katherine held a position of the Global Head of Media Operations for Novartis Pharmaceuticals and the Global Integrated Marketing Operations Lead for Colgate-Palmolive. Prior to Colgate-Palmolive, she spent 10 years working for the leading Media agencies: Mindshare, Draft FCB, Publicis, Grey and JWT. Katherine holds a Doctor of Management degree from University of Maryland Global Campus, and MBA from The New York Institute of Technology.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Katherine Freeley\" \/>\n<meta property=\"og:description\" content=\"Katherine is the Head of Media Center of Excellence for Boehringer. Katherine\u201a\u00c4\u00f4s key responsibility is to oversee traditional and digital media investment in the U.S. and optimize working media budgets to drive growth for Boehringer\u201a\u00c4\u00f4s brands. She is focused on positioning media investments as the strategic top-line growth driver. 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