{"id":1569,"date":"2026-08-10T05:53:13","date_gmt":"2026-08-10T09:53:13","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/joon-silverstein\/"},"modified":"2026-08-10T05:53:13","modified_gmt":"2026-08-10T09:53:13","slug":"joon-silverstein","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/joon-silverstein\/4621\/","title":{"rendered":"Joon Silverstein"},"excerpt":{"rendered":"<p>Joon Silverstein is Chief Marketing Officer at Coach, where she leads brand-building and marketing-led growth strategies to position the brand as a platform for self-expression. 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