{"id":1582,"date":"2026-08-10T05:53:14","date_gmt":"2026-08-10T09:53:14","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/samantha-sam-avivi\/"},"modified":"2026-08-10T05:53:14","modified_gmt":"2026-08-10T09:53:14","slug":"samantha-sam-avivi","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/samantha-sam-avivi\/5033\/","title":{"rendered":"Samantha (Sam) Avivi"},"excerpt":{"rendered":"

Sam is currently the Chief Marketing Officer for Bayer\u201a\u00c4\u00f4s Consumer Health division in North America with responsibility for marketing and innovation across Bayer\u201a\u00c4\u00f4s iconic over-the-counter and self-care brands including Claritin, […]<\/p>\n","protected":false},"template":"","class_list":["post-1582","sb_speaker","type-sb_speaker","status-publish","hentry"],"acf":[],"yoast_head":"\nSamantha (Sam) Avivi<\/title>\n<meta name=\"description\" content=\"Sam is currently the Chief Marketing Officer for Bayer\u201a\u00c4\u00f4s Consumer Health division in North America with responsibility for marketing and innovation across Bayer\u201a\u00c4\u00f4s iconic over-the-counter and self-care brands including Claritin, MiraLAX, Bayer Aspirin, Aleve, Alka-Seltzer, Midol and One A Day. She also oversees Bayer\u201a\u00c4\u00f4s in-house media operations, data & analytics, consumer insights, agency relationships, creative production, and marketing excellence\/training. Sam has over 30 years of experience in 40+ countries at some of the world\u201a\u00c4\u00f4s largest companies and agencies. Prior to Bayer, Sam held marketing roles at Procter & Gamble (P&G), Kimberly-Clark, Walmart, Advance Auto, Tenneco, BBDO, Y&R and DMB&B, where she led brands such as M&M\u201a\u00c4\u00f4s, Pampers, Head and Shoulders, Champion, and Advil. Sam is a transformational leader who excels in guiding teams to develop strong brand-building strategies, consumer-centric communications and cutting-edge innovation. She has a proven track record of helping brands create and translate strategy into actionable business results. Given her diverse experience on all sides of a business (client, agency and customer), coupled with her dynamic facilitation style, Samantha is recognized as an outstanding coach and connector. \u201a\u00c4\u00ec and was selected as a Growth Consultant for the Jim Stengel Company, a boutique of advisors who help brands and companies activate their purpose. Sam\u201a\u00c4\u00f4s work has been featured in Ad Age, Adweek, Brandweek and Sports Illustrated. She has won various awards including Top 100 Women in Brand Marketing from Brand Innovators, the \u201a\u00c4\u00faAmerican Marketing Association\u201a\u00c4\u00f9 Effie, Cannes Lions, P&G Marketing Innovation Award, Walmart\u201a\u00c4\u00f4s \u201a\u00c4\u00faSupplier of the Year,\u201a\u00c4\u00f9 P&G Best-In-Class Customer Marketing award. She often speaks at industry conferences and on podcasts including P&G Alumni Learnings from Leaders, Jim Stengel\u201a\u00c4\u00f4s CMO Podcast. Sam served as Chair of the Women\u201a\u00c4\u00f4s Business Resource Group at Tenneco and Executive Champion of Women in Autocare. Sam graduated from the University of Florida (UF) with a Bachelor of Arts. She often speaks at universities and served as the Alumni Chairman of the UF School of Advertising and Communications. She was also recognized with the Distinguished Alumnus Award \u201a\u00c4\u00ec one of the university's most prestigious awards. Sam currently resides in Florida. She is married to her high school sweetheart and together they have three children. In her spare time, she enjoys running and listening to podcasts.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samantha (Sam) Avivi\" \/>\n<meta property=\"og:description\" content=\"Sam is currently the Chief Marketing Officer for Bayer\u201a\u00c4\u00f4s Consumer Health division in North America with responsibility for marketing and innovation across Bayer\u201a\u00c4\u00f4s iconic over-the-counter and self-care brands including Claritin, MiraLAX, Bayer Aspirin, Aleve, Alka-Seltzer, Midol and One A Day. She also oversees Bayer\u201a\u00c4\u00f4s in-house media operations, data & analytics, consumer insights, agency relationships, creative production, and marketing excellence\/training. Sam has over 30 years of experience in 40+ countries at some of the world\u201a\u00c4\u00f4s largest companies and agencies. Prior to Bayer, Sam held marketing roles at Procter & Gamble (P&G), Kimberly-Clark, Walmart, Advance Auto, Tenneco, BBDO, Y&R and DMB&B, where she led brands such as M&M\u201a\u00c4\u00f4s, Pampers, Head and Shoulders, Champion, and Advil. Sam is a transformational leader who excels in guiding teams to develop strong brand-building strategies, consumer-centric communications and cutting-edge innovation. She has a proven track record of helping brands create and translate strategy into actionable business results. Given her diverse experience on all sides of a business (client, agency and customer), coupled with her dynamic facilitation style, Samantha is recognized as an outstanding coach and connector. \u201a\u00c4\u00ec and was selected as a Growth Consultant for the Jim Stengel Company, a boutique of advisors who help brands and companies activate their purpose. Sam\u201a\u00c4\u00f4s work has been featured in Ad Age, Adweek, Brandweek and Sports Illustrated. She has won various awards including Top 100 Women in Brand Marketing from Brand Innovators, the \u201a\u00c4\u00faAmerican Marketing Association\u201a\u00c4\u00f9 Effie, Cannes Lions, P&G Marketing Innovation Award, Walmart\u201a\u00c4\u00f4s \u201a\u00c4\u00faSupplier of the Year,\u201a\u00c4\u00f9 P&G Best-In-Class Customer Marketing award. She often speaks at industry conferences and on podcasts including P&G Alumni Learnings from Leaders, Jim Stengel\u201a\u00c4\u00f4s CMO Podcast. Sam served as Chair of the Women\u201a\u00c4\u00f4s Business Resource Group at Tenneco and Executive Champion of Women in Autocare. Sam graduated from the University of Florida (UF) with a Bachelor of Arts. She often speaks at universities and served as the Alumni Chairman of the UF School of Advertising and Communications. She was also recognized with the Distinguished Alumnus Award \u201a\u00c4\u00ec one of the university's most prestigious awards. Sam currently resides in Florida. She is married to her high school sweetheart and together they have three children. In her spare time, she enjoys running and listening to podcasts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/samantha-sam-avivi\/5033\/\" \/>\n<meta property=\"og:site_name\" content=\"Advertising Week New York 2026\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/samantha-sam-avivi\\\/5033\\\/\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/samantha-sam-avivi\\\/5033\\\/\",\"name\":\"Samantha (Sam) Avivi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#website\"},\"datePublished\":\"2026-08-10T09:53:14+00:00\",\"description\":\"Sam is currently the Chief Marketing Officer for Bayer\u201a\u00c4\u00f4s Consumer Health division in North America with responsibility for marketing and innovation across Bayer\u201a\u00c4\u00f4s iconic over-the-counter and self-care brands including Claritin, MiraLAX, Bayer Aspirin, Aleve, Alka-Seltzer, Midol and One A Day. 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She also oversees Bayer\u201a\u00c4\u00f4s in-house media operations, data & analytics, consumer insights, agency relationships, creative production, and marketing excellence\/training. Sam has over 30 years of experience in 40+ countries at some of the world\u201a\u00c4\u00f4s largest companies and agencies. Prior to Bayer, Sam held marketing roles at Procter & Gamble (P&G), Kimberly-Clark, Walmart, Advance Auto, Tenneco, BBDO, Y&R and DMB&B, where she led brands such as M&M\u201a\u00c4\u00f4s, Pampers, Head and Shoulders, Champion, and Advil. Sam is a transformational leader who excels in guiding teams to develop strong brand-building strategies, consumer-centric communications and cutting-edge innovation. She has a proven track record of helping brands create and translate strategy into actionable business results. 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