{"id":1612,"date":"2026-08-10T05:53:21","date_gmt":"2026-08-10T09:53:21","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/craig-allen\/"},"modified":"2026-08-10T05:53:21","modified_gmt":"2026-08-10T09:53:21","slug":"craig-allen","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/craig-allen\/4298\/","title":{"rendered":"Craig Allen"},"excerpt":{"rendered":"<p>Craig Allen is the Founder and Chief Creative Officer of CALLEN. 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