{"id":1620,"date":"2026-08-10T05:53:22","date_gmt":"2026-08-10T09:53:22","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/diederik-koenders\/"},"modified":"2026-08-10T05:53:22","modified_gmt":"2026-08-10T09:53:22","slug":"diederik-koenders","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/diederik-koenders\/4366\/","title":{"rendered":"Diederik Koenders"},"excerpt":{"rendered":"<p>Diederik B. Koenders is Vice President, Global Consumer Engagement, Communications &amp; VIVA GLAM at M\u00ac\u2211A\u00ac\u2211C Cosmetics, a role he has held since 2018. He leads the brand\u201a\u00c4\u00f4s global marketing communications [&hellip;]<\/p>\n","protected":false},"template":"","class_list":["post-1620","sb_speaker","type-sb_speaker","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Diederik Koenders<\/title>\n<meta name=\"description\" content=\"Diederik B. Koenders is Vice President, Global Consumer Engagement, Communications &amp; VIVA GLAM at M\u00ac\u2211A\u00ac\u2211C Cosmetics, a role he has held since 2018. He leads the brand\u201a\u00c4\u00f4s global marketing communications and corporate social responsibility strategies, with a proven track record of building impactful media programs that drive consumer engagement and business growth. Under his leadership, M\u00ac\u2211A\u00ac\u2211C has achieved the highest Earned Media Value (EMV) among all beauty brands globally for the past three years. He has led major partnerships with top creators, celebrities, and designers, and launched innovative programs to elevate M\u00ac\u2211A\u00ac\u2211C\u201a\u00c4\u00f4s positioning, including its small-batch product drop model, M\u00ac\u2211A\u00ac\u2211C Underground. He has also advanced M\u00ac\u2211A\u00ac\u2211C\u201a\u00c4\u00f4s commitment to social purpose and sustainability through viral campaigns for the M\u00ac\u2211A\u00ac\u2211C VIVA GLAM charitable program and the global expansion of the Back-To-M\u00ac\u2211A\u00ac\u2211C takeback program. Koenders joined M\u00ac\u2211A\u00ac\u2211C in 2015 and previously held roles at UPR Benelux and Hilton.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diederik Koenders\" \/>\n<meta property=\"og:description\" content=\"Diederik B. Koenders is Vice President, Global Consumer Engagement, Communications &amp; VIVA GLAM at M\u00ac\u2211A\u00ac\u2211C Cosmetics, a role he has held since 2018. He leads the brand\u201a\u00c4\u00f4s global marketing communications and corporate social responsibility strategies, with a proven track record of building impactful media programs that drive consumer engagement and business growth. Under his leadership, M\u00ac\u2211A\u00ac\u2211C has achieved the highest Earned Media Value (EMV) among all beauty brands globally for the past three years. He has led major partnerships with top creators, celebrities, and designers, and launched innovative programs to elevate M\u00ac\u2211A\u00ac\u2211C\u201a\u00c4\u00f4s positioning, including its small-batch product drop model, M\u00ac\u2211A\u00ac\u2211C Underground. He has also advanced M\u00ac\u2211A\u00ac\u2211C\u201a\u00c4\u00f4s commitment to social purpose and sustainability through viral campaigns for the M\u00ac\u2211A\u00ac\u2211C VIVA GLAM charitable program and the global expansion of the Back-To-M\u00ac\u2211A\u00ac\u2211C takeback program. Koenders joined M\u00ac\u2211A\u00ac\u2211C in 2015 and previously held roles at UPR Benelux and Hilton.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/diederik-koenders\/4366\/\" \/>\n<meta property=\"og:site_name\" content=\"Advertising Week New York 2026\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/diederik-koenders\\\/4366\\\/\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/diederik-koenders\\\/4366\\\/\",\"name\":\"Diederik Koenders\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#website\"},\"datePublished\":\"2026-08-10T09:53:22+00:00\",\"description\":\"Diederik B. Koenders is Vice President, Global Consumer Engagement, Communications & VIVA GLAM at M\u00ac\u2211A\u00ac\u2211C Cosmetics, a role he has held since 2018. He leads the brand\u201a\u00c4\u00f4s global marketing communications and corporate social responsibility strategies, with a proven track record of building impactful media programs that drive consumer engagement and business growth. Under his leadership, M\u00ac\u2211A\u00ac\u2211C has achieved the highest Earned Media Value (EMV) among all beauty brands globally for the past three years. He has led major partnerships with top creators, celebrities, and designers, and launched innovative programs to elevate M\u00ac\u2211A\u00ac\u2211C\u201a\u00c4\u00f4s positioning, including its small-batch product drop model, M\u00ac\u2211A\u00ac\u2211C Underground. 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Koenders is Vice President, Global Consumer Engagement, Communications & VIVA GLAM at M\u00ac\u2211A\u00ac\u2211C Cosmetics, a role he has held since 2018. He leads the brand\u201a\u00c4\u00f4s global marketing communications and corporate social responsibility strategies, with a proven track record of building impactful media programs that drive consumer engagement and business growth. Under his leadership, M\u00ac\u2211A\u00ac\u2211C has achieved the highest Earned Media Value (EMV) among all beauty brands globally for the past three years. He has led major partnerships with top creators, celebrities, and designers, and launched innovative programs to elevate M\u00ac\u2211A\u00ac\u2211C\u201a\u00c4\u00f4s positioning, including its small-batch product drop model, M\u00ac\u2211A\u00ac\u2211C Underground. 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