{"id":1621,"date":"2026-08-10T05:53:22","date_gmt":"2026-08-10T09:53:22","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/laurie-lam\/"},"modified":"2026-08-10T05:53:22","modified_gmt":"2026-08-10T09:53:22","slug":"laurie-lam","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/laurie-lam\/4743\/","title":{"rendered":"Laurie Lam"},"excerpt":{"rendered":"<p>Laurie Lam is the Chief Brand Officer at e.l.f. Beauty, a multi-brand global portfolio which includes namesake brand e.l.f. Cosmetics, e.l.f. SKIN, Naturium, Well People and Keys Soulcare. 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