{"id":1627,"date":"2026-08-10T05:53:22","date_gmt":"2026-08-10T09:53:22","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/melissa-berger\/"},"modified":"2026-08-10T05:53:22","modified_gmt":"2026-08-10T09:53:22","slug":"melissa-berger","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/melissa-berger\/4861\/","title":{"rendered":"Melissa Berger"},"excerpt":{"rendered":"<p>Melissa Berger, Chief Solutions Officer at Digitas, is a seasoned industry leader with over 20 years of experience in multichannel marketing, CRM, digital strategy, and database marketing. In her role, [&hellip;]<\/p>\n","protected":false},"template":"","class_list":["post-1627","sb_speaker","type-sb_speaker","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Melissa Berger<\/title>\n<meta name=\"description\" content=\"Melissa Berger, Chief Solutions Officer at Digitas, is a seasoned industry leader with over 20 years of experience in multichannel marketing, CRM, digital strategy, and database marketing. In her role, Melissa leads the scaling of existing products and services while driving the development of new offerings to address client challenges and foster innovation within the Digitas and Publicis Groupe portfolio. Melissa has successfully introduced growth strategies, advocating solutions such as S.W.A.T. (Share Worthy and Trending, Digitas\u201a\u00c4\u00f4 marquee social service), Digitas AI, and DEI solutions. She is also an active member of the Digitas Multicultural Center of Excellence, a group of SMEs behind Sephora\u201a\u00c4\u00f4s award-winning productions The Beauty of Blackness and The Foundation of Belleza.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Melissa Berger\" \/>\n<meta property=\"og:description\" content=\"Melissa Berger, Chief Solutions Officer at Digitas, is a seasoned industry leader with over 20 years of experience in multichannel marketing, CRM, digital strategy, and database marketing. In her role, Melissa leads the scaling of existing products and services while driving the development of new offerings to address client challenges and foster innovation within the Digitas and Publicis Groupe portfolio. Melissa has successfully introduced growth strategies, advocating solutions such as S.W.A.T. (Share Worthy and Trending, Digitas\u201a\u00c4\u00f4 marquee social service), Digitas AI, and DEI solutions. She is also an active member of the Digitas Multicultural Center of Excellence, a group of SMEs behind Sephora\u201a\u00c4\u00f4s award-winning productions The Beauty of Blackness and The Foundation of Belleza.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/melissa-berger\/4861\/\" \/>\n<meta property=\"og:site_name\" content=\"Advertising Week New York 2026\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/melissa-berger\\\/4861\\\/\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/melissa-berger\\\/4861\\\/\",\"name\":\"Melissa Berger\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#website\"},\"datePublished\":\"2026-08-10T09:53:22+00:00\",\"description\":\"Melissa Berger, Chief Solutions Officer at Digitas, is a seasoned industry leader with over 20 years of experience in multichannel marketing, CRM, digital strategy, and database marketing. In her role, Melissa leads the scaling of existing products and services while driving the development of new offerings to address client challenges and foster innovation within the Digitas and Publicis Groupe portfolio. Melissa has successfully introduced growth strategies, advocating solutions such as S.W.A.T. (Share Worthy and Trending, Digitas\u201a\u00c4\u00f4 marquee social service), Digitas AI, and DEI solutions. She is also an active member of the Digitas Multicultural Center of Excellence, a group of SMEs behind Sephora\u201a\u00c4\u00f4s award-winning productions The Beauty of Blackness and The Foundation of Belleza.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/melissa-berger\\\/4861\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/melissa-berger\\\/4861\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/melissa-berger\\\/4861\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Speakers\",\"item\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Melissa Berger\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#website\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/\",\"name\":\"Advertising Week New York 2026\",\"description\":\"Advertising Week New York 2026 \u2013 October 5-8, 2026 \u2013 The Premier Marketing Event in the World Returns to New York\",\"publisher\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#organization\",\"name\":\"Advertising Week New York 2026\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/07\\\/newyork-logo.png\",\"contentUrl\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/07\\\/newyork-logo.png\",\"width\":444,\"height\":120,\"caption\":\"Advertising Week New York 2026\"},\"image\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Melissa Berger","description":"Melissa Berger, Chief Solutions Officer at Digitas, is a seasoned industry leader with over 20 years of experience in multichannel marketing, CRM, digital strategy, and database marketing. In her role, Melissa leads the scaling of existing products and services while driving the development of new offerings to address client challenges and foster innovation within the Digitas and Publicis Groupe portfolio. Melissa has successfully introduced growth strategies, advocating solutions such as S.W.A.T. (Share Worthy and Trending, Digitas\u201a\u00c4\u00f4 marquee social service), Digitas AI, and DEI solutions. She is also an active member of the Digitas Multicultural Center of Excellence, a group of SMEs behind Sephora\u201a\u00c4\u00f4s award-winning productions The Beauty of Blackness and The Foundation of Belleza.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Melissa Berger","og_description":"Melissa Berger, Chief Solutions Officer at Digitas, is a seasoned industry leader with over 20 years of experience in multichannel marketing, CRM, digital strategy, and database marketing. In her role, Melissa leads the scaling of existing products and services while driving the development of new offerings to address client challenges and foster innovation within the Digitas and Publicis Groupe portfolio. Melissa has successfully introduced growth strategies, advocating solutions such as S.W.A.T. (Share Worthy and Trending, Digitas\u201a\u00c4\u00f4 marquee social service), Digitas AI, and DEI solutions. She is also an active member of the Digitas Multicultural Center of Excellence, a group of SMEs behind Sephora\u201a\u00c4\u00f4s award-winning productions The Beauty of Blackness and The Foundation of Belleza.","og_url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/melissa-berger\/4861\/","og_site_name":"Advertising Week New York 2026","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/melissa-berger\/4861\/","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/melissa-berger\/4861\/","name":"Melissa Berger","isPartOf":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#website"},"datePublished":"2026-08-10T09:53:22+00:00","description":"Melissa Berger, Chief Solutions Officer at Digitas, is a seasoned industry leader with over 20 years of experience in multichannel marketing, CRM, digital strategy, and database marketing. In her role, Melissa leads the scaling of existing products and services while driving the development of new offerings to address client challenges and foster innovation within the Digitas and Publicis Groupe portfolio. Melissa has successfully introduced growth strategies, advocating solutions such as S.W.A.T. (Share Worthy and Trending, Digitas\u201a\u00c4\u00f4 marquee social service), Digitas AI, and DEI solutions. She is also an active member of the Digitas Multicultural Center of Excellence, a group of SMEs behind Sephora\u201a\u00c4\u00f4s award-winning productions The Beauty of Blackness and The Foundation of Belleza.","breadcrumb":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/melissa-berger\/4861\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/melissa-berger\/4861\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/melissa-berger\/4861\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/"},{"@type":"ListItem","position":2,"name":"Speakers","item":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/"},{"@type":"ListItem","position":3,"name":"Melissa Berger"}]},{"@type":"WebSite","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#website","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/","name":"Advertising Week New York 2026","description":"Advertising Week New York 2026 \u2013 October 5-8, 2026 \u2013 The Premier Marketing Event in the World Returns to New York","publisher":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#organization","name":"Advertising Week New York 2026","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#\/schema\/logo\/image\/","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-content\/uploads\/sites\/6\/2026\/07\/newyork-logo.png","contentUrl":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-content\/uploads\/sites\/6\/2026\/07\/newyork-logo.png","width":444,"height":120,"caption":"Advertising Week New York 2026"},"image":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/speakers\/1627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/types\/sb_speaker"}],"wp:attachment":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/media?parent=1627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}