{"id":1634,"date":"2026-08-10T05:53:22","date_gmt":"2026-08-10T09:53:22","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/steve-silvestri\/"},"modified":"2026-08-10T05:53:22","modified_gmt":"2026-08-10T09:53:22","slug":"steve-silvestri","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/steve-silvestri\/5111\/","title":{"rendered":"Steve Silvestri"},"excerpt":{"rendered":"

Steve Silvestri leads Locality’s data strategy and innovation team to help transform Locality as a destination for advertisers\u201a\u00c4\u00f4 local streaming, digital omnichannel, and broadcast video needs. He drives efforts to […]<\/p>\n","protected":false},"template":"","class_list":["post-1634","sb_speaker","type-sb_speaker","status-publish","hentry"],"acf":[],"yoast_head":"\nSteve Silvestri<\/title>\n<meta name=\"description\" content=\"Steve Silvestri leads Locality's data strategy and innovation team to help transform Locality as a destination for advertisers\u201a\u00c4\u00f4 local streaming, digital omnichannel, and broadcast video needs. He drives efforts to meet the evolving needs of advanced, localized data solutions, from addressable audiences to key partnerships, allowing brands to leverage insights and reach local audiences with precision to boost engagement and consumer action. Over the last 15 years, Steve has focused on data-driven solutions with major media brands and has been instrumental in the growth and adoption of advanced advertising on a national scale. At Warner Bros. Discovery, he led go-to-market ad monetization and sales strategy, launching their first-party data platform that empowers agencies and advertisers to target audiences across linear and streaming. At DIRECTV, he led the teams that pioneered the industry\u201a\u00c4\u00f4s first linear addressable advertising product, enabling 1:1 audience targeting nationally.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Steve Silvestri\" \/>\n<meta property=\"og:description\" content=\"Steve Silvestri leads Locality's data strategy and innovation team to help transform Locality as a destination for advertisers\u201a\u00c4\u00f4 local streaming, digital omnichannel, and broadcast video needs. He drives efforts to meet the evolving needs of advanced, localized data solutions, from addressable audiences to key partnerships, allowing brands to leverage insights and reach local audiences with precision to boost engagement and consumer action. Over the last 15 years, Steve has focused on data-driven solutions with major media brands and has been instrumental in the growth and adoption of advanced advertising on a national scale. At Warner Bros. Discovery, he led go-to-market ad monetization and sales strategy, launching their first-party data platform that empowers agencies and advertisers to target audiences across linear and streaming. At DIRECTV, he led the teams that pioneered the industry\u201a\u00c4\u00f4s first linear addressable advertising product, enabling 1:1 audience targeting nationally.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/steve-silvestri\/5111\/\" \/>\n<meta property=\"og:site_name\" content=\"Advertising Week New York 2026\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/steve-silvestri\\\/5111\\\/\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/steve-silvestri\\\/5111\\\/\",\"name\":\"Steve Silvestri\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#website\"},\"datePublished\":\"2026-08-10T09:53:22+00:00\",\"description\":\"Steve Silvestri leads Locality's data strategy and innovation team to help transform Locality as a destination for advertisers\u201a\u00c4\u00f4 local streaming, digital omnichannel, and broadcast video needs. He drives efforts to meet the evolving needs of advanced, localized data solutions, from addressable audiences to key partnerships, allowing brands to leverage insights and reach local audiences with precision to boost engagement and consumer action. Over the last 15 years, Steve has focused on data-driven solutions with major media brands and has been instrumental in the growth and adoption of advanced advertising on a national scale. At Warner Bros. Discovery, he led go-to-market ad monetization and sales strategy, launching their first-party data platform that empowers agencies and advertisers to target audiences across linear and streaming. At DIRECTV, he led the teams that pioneered the industry\u201a\u00c4\u00f4s first linear addressable advertising product, enabling 1:1 audience targeting nationally.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/steve-silvestri\\\/5111\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/steve-silvestri\\\/5111\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/steve-silvestri\\\/5111\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Speakers\",\"item\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Steve Silvestri\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#website\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/\",\"name\":\"Advertising Week New York 2026\",\"description\":\"Advertising Week New York 2026 \u2013 October 5-8, 2026 \u2013 The Premier Marketing Event in the World Returns to New York\",\"publisher\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#organization\",\"name\":\"Advertising Week New York 2026\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/07\\\/newyork-logo.png\",\"contentUrl\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/07\\\/newyork-logo.png\",\"width\":444,\"height\":120,\"caption\":\"Advertising Week New York 2026\"},\"image\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Steve Silvestri","description":"Steve Silvestri leads Locality's data strategy and innovation team to help transform Locality as a destination for advertisers\u201a\u00c4\u00f4 local streaming, digital omnichannel, and broadcast video needs. He drives efforts to meet the evolving needs of advanced, localized data solutions, from addressable audiences to key partnerships, allowing brands to leverage insights and reach local audiences with precision to boost engagement and consumer action. Over the last 15 years, Steve has focused on data-driven solutions with major media brands and has been instrumental in the growth and adoption of advanced advertising on a national scale. At Warner Bros. Discovery, he led go-to-market ad monetization and sales strategy, launching their first-party data platform that empowers agencies and advertisers to target audiences across linear and streaming. At DIRECTV, he led the teams that pioneered the industry\u201a\u00c4\u00f4s first linear addressable advertising product, enabling 1:1 audience targeting nationally.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Steve Silvestri","og_description":"Steve Silvestri leads Locality's data strategy and innovation team to help transform Locality as a destination for advertisers\u201a\u00c4\u00f4 local streaming, digital omnichannel, and broadcast video needs. He drives efforts to meet the evolving needs of advanced, localized data solutions, from addressable audiences to key partnerships, allowing brands to leverage insights and reach local audiences with precision to boost engagement and consumer action. Over the last 15 years, Steve has focused on data-driven solutions with major media brands and has been instrumental in the growth and adoption of advanced advertising on a national scale. At Warner Bros. Discovery, he led go-to-market ad monetization and sales strategy, launching their first-party data platform that empowers agencies and advertisers to target audiences across linear and streaming. At DIRECTV, he led the teams that pioneered the industry\u201a\u00c4\u00f4s first linear addressable advertising product, enabling 1:1 audience targeting nationally.","og_url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/steve-silvestri\/5111\/","og_site_name":"Advertising Week New York 2026","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/steve-silvestri\/5111\/","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/steve-silvestri\/5111\/","name":"Steve Silvestri","isPartOf":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#website"},"datePublished":"2026-08-10T09:53:22+00:00","description":"Steve Silvestri leads Locality's data strategy and innovation team to help transform Locality as a destination for advertisers\u201a\u00c4\u00f4 local streaming, digital omnichannel, and broadcast video needs. He drives efforts to meet the evolving needs of advanced, localized data solutions, from addressable audiences to key partnerships, allowing brands to leverage insights and reach local audiences with precision to boost engagement and consumer action. Over the last 15 years, Steve has focused on data-driven solutions with major media brands and has been instrumental in the growth and adoption of advanced advertising on a national scale. At Warner Bros. Discovery, he led go-to-market ad monetization and sales strategy, launching their first-party data platform that empowers agencies and advertisers to target audiences across linear and streaming. At DIRECTV, he led the teams that pioneered the industry\u201a\u00c4\u00f4s first linear addressable advertising product, enabling 1:1 audience targeting nationally.","breadcrumb":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/steve-silvestri\/5111\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/steve-silvestri\/5111\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/steve-silvestri\/5111\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/"},{"@type":"ListItem","position":2,"name":"Speakers","item":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/"},{"@type":"ListItem","position":3,"name":"Steve Silvestri"}]},{"@type":"WebSite","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#website","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/","name":"Advertising Week New York 2026","description":"Advertising Week New York 2026 \u2013 October 5-8, 2026 \u2013 The Premier Marketing Event in the World Returns to New York","publisher":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#organization","name":"Advertising Week New York 2026","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#\/schema\/logo\/image\/","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-content\/uploads\/sites\/6\/2026\/07\/newyork-logo.png","contentUrl":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-content\/uploads\/sites\/6\/2026\/07\/newyork-logo.png","width":444,"height":120,"caption":"Advertising Week New York 2026"},"image":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/speakers\/1634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/types\/sb_speaker"}],"wp:attachment":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/media?parent=1634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}