{"id":1650,"date":"2026-08-10T05:53:23","date_gmt":"2026-08-10T09:53:23","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/lui-de-armas\/"},"modified":"2026-08-10T05:53:23","modified_gmt":"2026-08-10T09:53:23","slug":"lui-de-armas","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/lui-de-armas\/4781\/","title":{"rendered":"Lui de Armas"},"excerpt":{"rendered":"<p>Lui de Armas is the Senior Director of Creators for Good at the Ad Council\u201a\u00c4\u00ecthe national nonprofit working across advertising, tech, media, marketing &amp; philanthropy to accelerate change around the [&hellip;]<\/p>\n","protected":false},"template":"","class_list":["post-1650","sb_speaker","type-sb_speaker","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lui de Armas<\/title>\n<meta name=\"description\" content=\"Lui de Armas is the Senior Director of Creators for Good at the Ad Council\u201a\u00c4\u00ecthe national nonprofit working across advertising, tech, media, marketing &amp; philanthropy to accelerate change around the country\u201a\u00c4\u00f4s most pressing issues. 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