{"id":1699,"date":"2026-08-10T05:53:30","date_gmt":"2026-08-10T09:53:30","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/jina-song\/"},"modified":"2026-08-10T05:53:30","modified_gmt":"2026-08-10T09:53:30","slug":"jina-song","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/jina-song\/4591\/","title":{"rendered":"Jina Song"},"excerpt":{"rendered":"

Jina Song is Head of Creative at Scentbird, where she leads the vision for brand identity, packaging, and campaigns across its fragrance and beauty portfolio. She began her journey in […]<\/p>\n","protected":false},"template":"","class_list":["post-1699","sb_speaker","type-sb_speaker","status-publish","hentry"],"acf":[],"yoast_head":"\nJina Song<\/title>\n<meta name=\"description\" content=\"Jina Song is Head of Creative at Scentbird, where she leads the vision for brand identity, packaging, and campaigns across its fragrance and beauty portfolio. She began her journey in fragrance with Mariah Carey\u201a\u00c4\u00f4s iconic Butterfly and went on to shape global launches at Est\u221a\u00a9e Lauder for Michael Kors, Tory Burch, Marni, and Coach. At LVMH\/Kendo she guided Marc Jacobs Beauty and Ole Henriksen Skincare, and at Coty Luxury she expanded Philosophy across categories, including fragrance. Most recently, Jina reimagined Drift, transforming it from a small cult favorite into one of Scentbird\u201a\u00c4\u00f4s fastest-growing brands. The rebrand unlocked its full potential, turning a quiet success story into a cultural force that resonates with a new generation of fragrance lovers. With more than 15 years in luxury and beauty, Jina brings a unique perspective on how scent branding doesn\u201a\u00c4\u00f4t just sell fragrance, it shapes memory, identity, and cultural connection.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jina Song\" \/>\n<meta property=\"og:description\" content=\"Jina Song is Head of Creative at Scentbird, where she leads the vision for brand identity, packaging, and campaigns across its fragrance and beauty portfolio. She began her journey in fragrance with Mariah Carey\u201a\u00c4\u00f4s iconic Butterfly and went on to shape global launches at Est\u221a\u00a9e Lauder for Michael Kors, Tory Burch, Marni, and Coach. At LVMH\/Kendo she guided Marc Jacobs Beauty and Ole Henriksen Skincare, and at Coty Luxury she expanded Philosophy across categories, including fragrance. Most recently, Jina reimagined Drift, transforming it from a small cult favorite into one of Scentbird\u201a\u00c4\u00f4s fastest-growing brands. The rebrand unlocked its full potential, turning a quiet success story into a cultural force that resonates with a new generation of fragrance lovers. With more than 15 years in luxury and beauty, Jina brings a unique perspective on how scent branding doesn\u201a\u00c4\u00f4t just sell fragrance, it shapes memory, identity, and cultural connection.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/jina-song\/4591\/\" \/>\n<meta property=\"og:site_name\" content=\"Advertising Week New York 2026\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/jina-song\\\/4591\\\/\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/jina-song\\\/4591\\\/\",\"name\":\"Jina Song\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#website\"},\"datePublished\":\"2026-08-10T09:53:30+00:00\",\"description\":\"Jina Song is Head of Creative at Scentbird, where she leads the vision for brand identity, packaging, and campaigns across its fragrance and beauty portfolio. She began her journey in fragrance with Mariah Carey\u201a\u00c4\u00f4s iconic Butterfly and went on to shape global launches at Est\u221a\u00a9e Lauder for Michael Kors, Tory Burch, Marni, and Coach. At LVMH\\\/Kendo she guided Marc Jacobs Beauty and Ole Henriksen Skincare, and at Coty Luxury she expanded Philosophy across categories, including fragrance. Most recently, Jina reimagined Drift, transforming it from a small cult favorite into one of Scentbird\u201a\u00c4\u00f4s fastest-growing brands. The rebrand unlocked its full potential, turning a quiet success story into a cultural force that resonates with a new generation of fragrance lovers. With more than 15 years in luxury and beauty, Jina brings a unique perspective on how scent branding doesn\u201a\u00c4\u00f4t just sell fragrance, it shapes memory, identity, and cultural connection.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/jina-song\\\/4591\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/jina-song\\\/4591\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/jina-song\\\/4591\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Speakers\",\"item\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Jina Song\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#website\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/\",\"name\":\"Advertising Week New York 2026\",\"description\":\"Advertising Week New York 2026 \u2013 October 5-8, 2026 \u2013 The Premier Marketing Event in the World Returns to New York\",\"publisher\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#organization\",\"name\":\"Advertising Week New York 2026\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/07\\\/newyork-logo.png\",\"contentUrl\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/07\\\/newyork-logo.png\",\"width\":444,\"height\":120,\"caption\":\"Advertising Week New York 2026\"},\"image\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Jina Song","description":"Jina Song is Head of Creative at Scentbird, where she leads the vision for brand identity, packaging, and campaigns across its fragrance and beauty portfolio. She began her journey in fragrance with Mariah Carey\u201a\u00c4\u00f4s iconic Butterfly and went on to shape global launches at Est\u221a\u00a9e Lauder for Michael Kors, Tory Burch, Marni, and Coach. At LVMH\/Kendo she guided Marc Jacobs Beauty and Ole Henriksen Skincare, and at Coty Luxury she expanded Philosophy across categories, including fragrance. Most recently, Jina reimagined Drift, transforming it from a small cult favorite into one of Scentbird\u201a\u00c4\u00f4s fastest-growing brands. The rebrand unlocked its full potential, turning a quiet success story into a cultural force that resonates with a new generation of fragrance lovers. With more than 15 years in luxury and beauty, Jina brings a unique perspective on how scent branding doesn\u201a\u00c4\u00f4t just sell fragrance, it shapes memory, identity, and cultural connection.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Jina Song","og_description":"Jina Song is Head of Creative at Scentbird, where she leads the vision for brand identity, packaging, and campaigns across its fragrance and beauty portfolio. She began her journey in fragrance with Mariah Carey\u201a\u00c4\u00f4s iconic Butterfly and went on to shape global launches at Est\u221a\u00a9e Lauder for Michael Kors, Tory Burch, Marni, and Coach. At LVMH\/Kendo she guided Marc Jacobs Beauty and Ole Henriksen Skincare, and at Coty Luxury she expanded Philosophy across categories, including fragrance. Most recently, Jina reimagined Drift, transforming it from a small cult favorite into one of Scentbird\u201a\u00c4\u00f4s fastest-growing brands. The rebrand unlocked its full potential, turning a quiet success story into a cultural force that resonates with a new generation of fragrance lovers. With more than 15 years in luxury and beauty, Jina brings a unique perspective on how scent branding doesn\u201a\u00c4\u00f4t just sell fragrance, it shapes memory, identity, and cultural connection.","og_url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/jina-song\/4591\/","og_site_name":"Advertising Week New York 2026","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/jina-song\/4591\/","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/jina-song\/4591\/","name":"Jina Song","isPartOf":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#website"},"datePublished":"2026-08-10T09:53:30+00:00","description":"Jina Song is Head of Creative at Scentbird, where she leads the vision for brand identity, packaging, and campaigns across its fragrance and beauty portfolio. She began her journey in fragrance with Mariah Carey\u201a\u00c4\u00f4s iconic Butterfly and went on to shape global launches at Est\u221a\u00a9e Lauder for Michael Kors, Tory Burch, Marni, and Coach. At LVMH\/Kendo she guided Marc Jacobs Beauty and Ole Henriksen Skincare, and at Coty Luxury she expanded Philosophy across categories, including fragrance. Most recently, Jina reimagined Drift, transforming it from a small cult favorite into one of Scentbird\u201a\u00c4\u00f4s fastest-growing brands. The rebrand unlocked its full potential, turning a quiet success story into a cultural force that resonates with a new generation of fragrance lovers. With more than 15 years in luxury and beauty, Jina brings a unique perspective on how scent branding doesn\u201a\u00c4\u00f4t just sell fragrance, it shapes memory, identity, and cultural connection.","breadcrumb":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/jina-song\/4591\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/jina-song\/4591\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/jina-song\/4591\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/"},{"@type":"ListItem","position":2,"name":"Speakers","item":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/"},{"@type":"ListItem","position":3,"name":"Jina Song"}]},{"@type":"WebSite","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#website","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/","name":"Advertising Week New York 2026","description":"Advertising Week New York 2026 \u2013 October 5-8, 2026 \u2013 The Premier Marketing Event in the World Returns to New York","publisher":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#organization","name":"Advertising Week New York 2026","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#\/schema\/logo\/image\/","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-content\/uploads\/sites\/6\/2026\/07\/newyork-logo.png","contentUrl":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-content\/uploads\/sites\/6\/2026\/07\/newyork-logo.png","width":444,"height":120,"caption":"Advertising Week New York 2026"},"image":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/speakers\/1699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/types\/sb_speaker"}],"wp:attachment":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/media?parent=1699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}