{"id":1726,"date":"2026-08-10T05:53:37","date_gmt":"2026-08-10T09:53:37","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/alessandra-catanese\/"},"modified":"2026-08-10T05:53:37","modified_gmt":"2026-08-10T09:53:37","slug":"alessandra-catanese","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/alessandra-catanese\/4066\/","title":{"rendered":"Alessandra Catanese"},"excerpt":{"rendered":"

Alessandra Catanese serves as CEO of Smosh, the internet\u201a\u00c4\u00f4s largest sketch comedy brand and a pioneer in creator-first entertainment, redefining comedy for the digital generation. Catanese\u201a\u00c4\u00f4s career has spanned the […]<\/p>\n","protected":false},"template":"","class_list":["post-1726","sb_speaker","type-sb_speaker","status-publish","hentry"],"acf":[],"yoast_head":"\nAlessandra Catanese<\/title>\n<meta name=\"description\" content=\"Alessandra Catanese serves as CEO of Smosh, the internet\u201a\u00c4\u00f4s largest sketch comedy brand and a pioneer in creator-first entertainment, redefining comedy for the digital generation. Catanese\u201a\u00c4\u00f4s career has spanned the evolution of the digital creator space, from helping establish the talent department at Maker Studios during the early days of YouTube, to launching the Los Angeles division of Patreon in 2016. She went on to become a leading talent manager at Anonymous Content, where she signed creators including BennyDrama, Anthony Padilla, and Kelsey Darragh. In 2020, Catanese co-founded Pressalike alongside Padilla, producing digital-first creator content that has earned multiple Streamy nominations and a Webby Award. In 2023, she helped lead Pressalike\u201a\u00c4\u00f4s acquisition of Smosh, where she now oversees operations for the pioneering comedy collective, helping it double in size, both in fanbase as well as employees.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alessandra Catanese\" \/>\n<meta property=\"og:description\" content=\"Alessandra Catanese serves as CEO of Smosh, the internet\u201a\u00c4\u00f4s largest sketch comedy brand and a pioneer in creator-first entertainment, redefining comedy for the digital generation. Catanese\u201a\u00c4\u00f4s career has spanned the evolution of the digital creator space, from helping establish the talent department at Maker Studios during the early days of YouTube, to launching the Los Angeles division of Patreon in 2016. She went on to become a leading talent manager at Anonymous Content, where she signed creators including BennyDrama, Anthony Padilla, and Kelsey Darragh. In 2020, Catanese co-founded Pressalike alongside Padilla, producing digital-first creator content that has earned multiple Streamy nominations and a Webby Award. In 2023, she helped lead Pressalike\u201a\u00c4\u00f4s acquisition of Smosh, where she now oversees operations for the pioneering comedy collective, helping it double in size, both in fanbase as well as employees.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/alessandra-catanese\/4066\/\" \/>\n<meta property=\"og:site_name\" content=\"Advertising Week New York 2026\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/alessandra-catanese\\\/4066\\\/\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/alessandra-catanese\\\/4066\\\/\",\"name\":\"Alessandra Catanese\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#website\"},\"datePublished\":\"2026-08-10T09:53:37+00:00\",\"description\":\"Alessandra Catanese serves as CEO of Smosh, the internet\u201a\u00c4\u00f4s largest sketch comedy brand and a pioneer in creator-first entertainment, redefining comedy for the digital generation. Catanese\u201a\u00c4\u00f4s career has spanned the evolution of the digital creator space, from helping establish the talent department at Maker Studios during the early days of YouTube, to launching the Los Angeles division of Patreon in 2016. She went on to become a leading talent manager at Anonymous Content, where she signed creators including BennyDrama, Anthony Padilla, and Kelsey Darragh. In 2020, Catanese co-founded Pressalike alongside Padilla, producing digital-first creator content that has earned multiple Streamy nominations and a Webby Award. In 2023, she helped lead Pressalike\u201a\u00c4\u00f4s acquisition of Smosh, where she now oversees operations for the pioneering comedy collective, helping it double in size, both in fanbase as well as employees.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/alessandra-catanese\\\/4066\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/alessandra-catanese\\\/4066\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/alessandra-catanese\\\/4066\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Speakers\",\"item\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Alessandra Catanese\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#website\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/\",\"name\":\"Advertising Week New York 2026\",\"description\":\"Advertising Week New York 2026 \u2013 October 5-8, 2026 \u2013 The Premier Marketing Event in the World Returns to New York\",\"publisher\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#organization\",\"name\":\"Advertising Week New York 2026\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/07\\\/newyork-logo.png\",\"contentUrl\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/07\\\/newyork-logo.png\",\"width\":444,\"height\":120,\"caption\":\"Advertising Week New York 2026\"},\"image\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Alessandra Catanese","description":"Alessandra Catanese serves as CEO of Smosh, the internet\u201a\u00c4\u00f4s largest sketch comedy brand and a pioneer in creator-first entertainment, redefining comedy for the digital generation. Catanese\u201a\u00c4\u00f4s career has spanned the evolution of the digital creator space, from helping establish the talent department at Maker Studios during the early days of YouTube, to launching the Los Angeles division of Patreon in 2016. She went on to become a leading talent manager at Anonymous Content, where she signed creators including BennyDrama, Anthony Padilla, and Kelsey Darragh. In 2020, Catanese co-founded Pressalike alongside Padilla, producing digital-first creator content that has earned multiple Streamy nominations and a Webby Award. In 2023, she helped lead Pressalike\u201a\u00c4\u00f4s acquisition of Smosh, where she now oversees operations for the pioneering comedy collective, helping it double in size, both in fanbase as well as employees.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Alessandra Catanese","og_description":"Alessandra Catanese serves as CEO of Smosh, the internet\u201a\u00c4\u00f4s largest sketch comedy brand and a pioneer in creator-first entertainment, redefining comedy for the digital generation. Catanese\u201a\u00c4\u00f4s career has spanned the evolution of the digital creator space, from helping establish the talent department at Maker Studios during the early days of YouTube, to launching the Los Angeles division of Patreon in 2016. She went on to become a leading talent manager at Anonymous Content, where she signed creators including BennyDrama, Anthony Padilla, and Kelsey Darragh. In 2020, Catanese co-founded Pressalike alongside Padilla, producing digital-first creator content that has earned multiple Streamy nominations and a Webby Award. In 2023, she helped lead Pressalike\u201a\u00c4\u00f4s acquisition of Smosh, where she now oversees operations for the pioneering comedy collective, helping it double in size, both in fanbase as well as employees.","og_url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/alessandra-catanese\/4066\/","og_site_name":"Advertising Week New York 2026","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/alessandra-catanese\/4066\/","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/alessandra-catanese\/4066\/","name":"Alessandra Catanese","isPartOf":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#website"},"datePublished":"2026-08-10T09:53:37+00:00","description":"Alessandra Catanese serves as CEO of Smosh, the internet\u201a\u00c4\u00f4s largest sketch comedy brand and a pioneer in creator-first entertainment, redefining comedy for the digital generation. Catanese\u201a\u00c4\u00f4s career has spanned the evolution of the digital creator space, from helping establish the talent department at Maker Studios during the early days of YouTube, to launching the Los Angeles division of Patreon in 2016. She went on to become a leading talent manager at Anonymous Content, where she signed creators including BennyDrama, Anthony Padilla, and Kelsey Darragh. In 2020, Catanese co-founded Pressalike alongside Padilla, producing digital-first creator content that has earned multiple Streamy nominations and a Webby Award. In 2023, she helped lead Pressalike\u201a\u00c4\u00f4s acquisition of Smosh, where she now oversees operations for the pioneering comedy collective, helping it double in size, both in fanbase as well as employees.","breadcrumb":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/alessandra-catanese\/4066\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/alessandra-catanese\/4066\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/alessandra-catanese\/4066\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/"},{"@type":"ListItem","position":2,"name":"Speakers","item":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/"},{"@type":"ListItem","position":3,"name":"Alessandra Catanese"}]},{"@type":"WebSite","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#website","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/","name":"Advertising Week New York 2026","description":"Advertising Week New York 2026 \u2013 October 5-8, 2026 \u2013 The Premier Marketing Event in the World Returns to New York","publisher":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#organization","name":"Advertising Week New York 2026","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#\/schema\/logo\/image\/","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-content\/uploads\/sites\/6\/2026\/07\/newyork-logo.png","contentUrl":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-content\/uploads\/sites\/6\/2026\/07\/newyork-logo.png","width":444,"height":120,"caption":"Advertising Week New York 2026"},"image":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/speakers\/1726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/types\/sb_speaker"}],"wp:attachment":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/media?parent=1726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}