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Peter Hughes is Group Creative Director at 72andSunny New York, where he helps shape brands through bold, culture-forward work. For Panera, he\u201a\u00c4\u00f4s led a creative reinvention rooted in reintroducing the […]<\/p>\n","protected":false},"template":"","class_list":["post-1792","sb_speaker","type-sb_speaker","status-publish","hentry"],"acf":[],"yoast_head":"\nPeter Hughes<\/title>\n<meta name=\"description\" content=\"Peter Hughes is Group Creative Director at 72andSunny New York, where he helps shape brands through bold, culture-forward work. For Panera, he\u201a\u00c4\u00f4s led a creative reinvention rooted in reintroducing the brand using wit, warmth, and cultural fluency to make Panera feel relevant, timely, and a part of the conversation. Over his career, Peter has brought brands into culture in unexpected ways: a Super Bowl speech delivered by a holographic Vince Lombardi for the NFL, a Trojan Condoms cookbook that became an Amazon bestseller, an exhibit at the Brooklyn Museum for Champion, and a full-blown holiday musical for Target. His work has been honored by Cannes Lions, D&AD, the One Show, Effies, and the Emmys.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peter Hughes\" \/>\n<meta property=\"og:description\" content=\"Peter Hughes is Group Creative Director at 72andSunny New York, where he helps shape brands through bold, culture-forward work. 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