{"id":1798,"date":"2026-08-10T05:53:44","date_gmt":"2026-08-10T09:53:44","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/laurence-richards\/"},"modified":"2026-08-10T05:53:44","modified_gmt":"2026-08-10T09:53:44","slug":"laurence-richards","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/laurence-richards\/4741\/","title":{"rendered":"Laurence Richards"},"excerpt":{"rendered":"<p>Laurence has committed to excellent client service throughout his career. He builds and leads high-performing teams by mentoring and trusting their abilities, fostering a culture of entrepreneurial spirit and success. 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