{"id":1802,"date":"2026-08-10T05:53:44","date_gmt":"2026-08-10T09:53:44","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/charlie-crideford\/"},"modified":"2026-08-10T05:53:44","modified_gmt":"2026-08-10T09:53:44","slug":"charlie-crideford","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/charlie-crideford\/4261\/","title":{"rendered":"Charlie Crideford"},"excerpt":{"rendered":"<p>Charlie leads Total Connections Planning &amp; Media for Beverages GB &amp; Ireland at PepsiCo, where she\u201a\u00c4\u00f4s focused on driving innovation across media and creative to ensure brands show up meaningfully [&hellip;]<\/p>\n","protected":false},"template":"","class_list":["post-1802","sb_speaker","type-sb_speaker","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Charlie Crideford<\/title>\n<meta name=\"description\" content=\"Charlie leads Total Connections Planning &amp; Media for Beverages GB &amp; Ireland at PepsiCo, where she\u201a\u00c4\u00f4s focused on driving innovation across media and creative to ensure brands show up meaningfully in culture. With a career spanning Sky, Vodafone, and multiple PepsiCo portfolios including Rockstar Europe and Snacks West Europe, Charlotte brings a unique blend of strategic thinking, creative excellence, and cultural intelligence. She\u201a\u00c4\u00f4s passionate about modernizing the media mix to reflect how consumers engage today, and her team is all about embedding brands in culture, championing bold creative, and delivering real business impact. Charlie thrives in collaborative environments and has a track record of leading cross-functional teams to deliver results.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Charlie Crideford\" \/>\n<meta property=\"og:description\" content=\"Charlie leads Total Connections Planning &amp; Media for Beverages GB &amp; Ireland at PepsiCo, where she\u201a\u00c4\u00f4s focused on driving innovation across media and creative to ensure brands show up meaningfully in culture. With a career spanning Sky, Vodafone, and multiple PepsiCo portfolios including Rockstar Europe and Snacks West Europe, Charlotte brings a unique blend of strategic thinking, creative excellence, and cultural intelligence. She\u201a\u00c4\u00f4s passionate about modernizing the media mix to reflect how consumers engage today, and her team is all about embedding brands in culture, championing bold creative, and delivering real business impact. Charlie thrives in collaborative environments and has a track record of leading cross-functional teams to deliver results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/charlie-crideford\/4261\/\" \/>\n<meta property=\"og:site_name\" content=\"Advertising Week New York 2026\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/charlie-crideford\\\/4261\\\/\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/charlie-crideford\\\/4261\\\/\",\"name\":\"Charlie Crideford\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#website\"},\"datePublished\":\"2026-08-10T09:53:44+00:00\",\"description\":\"Charlie leads Total Connections Planning & Media for Beverages GB & Ireland at PepsiCo, where she\u201a\u00c4\u00f4s focused on driving innovation across media and creative to ensure brands show up meaningfully in culture. With a career spanning Sky, Vodafone, and multiple PepsiCo portfolios including Rockstar Europe and Snacks West Europe, Charlotte brings a unique blend of strategic thinking, creative excellence, and cultural intelligence. She\u201a\u00c4\u00f4s passionate about modernizing the media mix to reflect how consumers engage today, and her team is all about embedding brands in culture, championing bold creative, and delivering real business impact. Charlie thrives in collaborative environments and has a track record of leading cross-functional teams to deliver results.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/charlie-crideford\\\/4261\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/charlie-crideford\\\/4261\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/charlie-crideford\\\/4261\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Speakers\",\"item\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Charlie Crideford\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#website\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/\",\"name\":\"Advertising Week New York 2026\",\"description\":\"Advertising Week New York 2026 \u2013 October 5-8, 2026 \u2013 The Premier Marketing Event in the World Returns to New York\",\"publisher\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#organization\",\"name\":\"Advertising Week New York 2026\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/07\\\/newyork-logo.png\",\"contentUrl\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/07\\\/newyork-logo.png\",\"width\":444,\"height\":120,\"caption\":\"Advertising Week New York 2026\"},\"image\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Charlie Crideford","description":"Charlie leads Total Connections Planning & Media for Beverages GB & Ireland at PepsiCo, where she\u201a\u00c4\u00f4s focused on driving innovation across media and creative to ensure brands show up meaningfully in culture. With a career spanning Sky, Vodafone, and multiple PepsiCo portfolios including Rockstar Europe and Snacks West Europe, Charlotte brings a unique blend of strategic thinking, creative excellence, and cultural intelligence. She\u201a\u00c4\u00f4s passionate about modernizing the media mix to reflect how consumers engage today, and her team is all about embedding brands in culture, championing bold creative, and delivering real business impact. Charlie thrives in collaborative environments and has a track record of leading cross-functional teams to deliver results.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Charlie Crideford","og_description":"Charlie leads Total Connections Planning & Media for Beverages GB & Ireland at PepsiCo, where she\u201a\u00c4\u00f4s focused on driving innovation across media and creative to ensure brands show up meaningfully in culture. With a career spanning Sky, Vodafone, and multiple PepsiCo portfolios including Rockstar Europe and Snacks West Europe, Charlotte brings a unique blend of strategic thinking, creative excellence, and cultural intelligence. She\u201a\u00c4\u00f4s passionate about modernizing the media mix to reflect how consumers engage today, and her team is all about embedding brands in culture, championing bold creative, and delivering real business impact. Charlie thrives in collaborative environments and has a track record of leading cross-functional teams to deliver results.","og_url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/charlie-crideford\/4261\/","og_site_name":"Advertising Week New York 2026","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/charlie-crideford\/4261\/","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/charlie-crideford\/4261\/","name":"Charlie Crideford","isPartOf":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#website"},"datePublished":"2026-08-10T09:53:44+00:00","description":"Charlie leads Total Connections Planning & Media for Beverages GB & Ireland at PepsiCo, where she\u201a\u00c4\u00f4s focused on driving innovation across media and creative to ensure brands show up meaningfully in culture. With a career spanning Sky, Vodafone, and multiple PepsiCo portfolios including Rockstar Europe and Snacks West Europe, Charlotte brings a unique blend of strategic thinking, creative excellence, and cultural intelligence. She\u201a\u00c4\u00f4s passionate about modernizing the media mix to reflect how consumers engage today, and her team is all about embedding brands in culture, championing bold creative, and delivering real business impact. Charlie thrives in collaborative environments and has a track record of leading cross-functional teams to deliver results.","breadcrumb":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/charlie-crideford\/4261\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/charlie-crideford\/4261\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/charlie-crideford\/4261\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/"},{"@type":"ListItem","position":2,"name":"Speakers","item":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/"},{"@type":"ListItem","position":3,"name":"Charlie Crideford"}]},{"@type":"WebSite","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#website","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/","name":"Advertising Week New York 2026","description":"Advertising Week New York 2026 \u2013 October 5-8, 2026 \u2013 The Premier Marketing Event in the World Returns to New York","publisher":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#organization","name":"Advertising Week New York 2026","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#\/schema\/logo\/image\/","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-content\/uploads\/sites\/6\/2026\/07\/newyork-logo.png","contentUrl":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-content\/uploads\/sites\/6\/2026\/07\/newyork-logo.png","width":444,"height":120,"caption":"Advertising Week New York 2026"},"image":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/speakers\/1802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/types\/sb_speaker"}],"wp:attachment":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/media?parent=1802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}