{"id":1851,"date":"2026-08-10T05:53:50","date_gmt":"2026-08-10T09:53:50","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/nikhil-lai\/"},"modified":"2026-08-10T05:53:50","modified_gmt":"2026-08-10T09:53:50","slug":"nikhil-lai","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/nikhil-lai\/4931\/","title":{"rendered":"Nikhil Lai"},"excerpt":{"rendered":"

Nikhil\u201a\u00c4\u00f4s research focuses on the evolution of performance marketing, including retail media, search (search engine marketing and SEO), social, TV, audio, out of home, and creative. He helps clients with […]<\/p>\n","protected":false},"template":"","class_list":["post-1851","sb_speaker","type-sb_speaker","status-publish","hentry"],"acf":[],"yoast_head":"\nNikhil Lai<\/title>\n<meta name=\"description\" content=\"Nikhil\u201a\u00c4\u00f4s research focuses on the evolution of performance marketing, including retail media, search (search engine marketing and SEO), social, TV, audio, out of home, and creative. He helps clients with guidance sessions, webinars, and workshops on the current and future states of performance marketing, SEO best practices, and how to master particular channels. Previous Work Experience: Nikhil\u201a\u00c4\u00f4s passion for apprehending what \u201a\u00c4\u00faperformance\u201a\u00c4\u00f9 means \u201a\u00c4\u00ee now that nearly every channel parades as \u201a\u00c4\u00faperformance\u201a\u00c4\u00f9 and contends with data deprecation \u201a\u00c4\u00ee comes from his empathy for performance marketers. He was a performance marketer at GE when the company underwent frame-breaking digital transformation and then evangelized cross-channel TV advertising and multivariate creative testing for performance marketers. 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