{"id":2007,"date":"2026-08-10T05:54:16","date_gmt":"2026-08-10T09:54:16","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/heather-oshea\/"},"modified":"2026-08-10T05:54:16","modified_gmt":"2026-08-10T09:54:16","slug":"heather-oshea","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/heather-oshea\/4471\/","title":{"rendered":"Heather O&#8217;Shea"},"excerpt":{"rendered":"<p>Heather O\u201a\u00c4\u00f4Shea is a passionate digital ad insights leader with nearly 20 years of experience in market research and consumer insights. 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