{"id":2010,"date":"2026-08-10T05:54:16","date_gmt":"2026-08-10T09:54:16","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/dea-lawrence\/"},"modified":"2026-08-10T05:54:16","modified_gmt":"2026-08-10T09:54:16","slug":"dea-lawrence","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/dea-lawrence\/4351\/","title":{"rendered":"Dea Lawrence"},"excerpt":{"rendered":"<p>As Chief Marketing Officer of Variety, Dea is responsible for facilitating growth through product development, pricing and the advertising and promotion of those products. 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