{"id":2012,"date":"2026-08-10T05:54:16","date_gmt":"2026-08-10T09:54:16","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/mark-pasetsky\/"},"modified":"2026-08-10T05:54:16","modified_gmt":"2026-08-10T09:54:16","slug":"mark-pasetsky","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/mark-pasetsky\/4813\/","title":{"rendered":"Mark Pasetsky"},"excerpt":{"rendered":"

As CEO of Mark Allen & Co., Mark leads a team advising chief executives at global brands, creative companies, publishers, AI leaders, and startups. Pasetsky has provided strategic counsel to […]<\/p>\n","protected":false},"template":"","class_list":["post-2012","sb_speaker","type-sb_speaker","status-publish","hentry"],"acf":[],"yoast_head":"\nMark Pasetsky<\/title>\n<meta name=\"description\" content=\"As CEO of Mark Allen & Co., Mark leads a team advising chief executives at global brands, creative companies, publishers, AI leaders, and startups. Pasetsky has provided strategic counsel to Accenture Interactive, AARP, BBH, Hill Holliday, M+C Saatchi, Exiger, W Hotels, and many more. Mark combines a strategist's industry view with a creator's ability to reimagine it. Prior to founding Mark Allen & Co., he spent nearly a decade in celebrity and entertainment, leading two national magazines as managing editor of OK! Magazine and founding editor-in-chief of Life & Style Weekly. He held executive positions including GM of Life & Style, VP of Bauer Publishing, and VP of communications for MTV Networks' online division. He shares insights regularly in AdAge, Adweek, Fast Company, Campaign, Forbes, LinkedIn, PR Daily, PR Week, Reuters, The Los Angeles Times, The New York Times, and USA Today.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mark Pasetsky\" \/>\n<meta property=\"og:description\" content=\"As CEO of Mark Allen & Co., Mark leads a team advising chief executives at global brands, creative companies, publishers, AI leaders, and startups. Pasetsky has provided strategic counsel to Accenture Interactive, AARP, BBH, Hill Holliday, M+C Saatchi, Exiger, W Hotels, and many more. Mark combines a strategist's industry view with a creator's ability to reimagine it. Prior to founding Mark Allen & Co., he spent nearly a decade in celebrity and entertainment, leading two national magazines as managing editor of OK! Magazine and founding editor-in-chief of Life & Style Weekly. He held executive positions including GM of Life & Style, VP of Bauer Publishing, and VP of communications for MTV Networks' online division. He shares insights regularly in AdAge, Adweek, Fast Company, Campaign, Forbes, LinkedIn, PR Daily, PR Week, Reuters, The Los Angeles Times, The New York Times, and USA Today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/mark-pasetsky\/4813\/\" \/>\n<meta property=\"og:site_name\" content=\"Advertising Week New York 2026\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/mark-pasetsky\\\/4813\\\/\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/mark-pasetsky\\\/4813\\\/\",\"name\":\"Mark Pasetsky\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#website\"},\"datePublished\":\"2026-08-10T09:54:16+00:00\",\"description\":\"As CEO of Mark Allen & Co., Mark leads a team advising chief executives at global brands, creative companies, publishers, AI leaders, and startups. Pasetsky has provided strategic counsel to Accenture Interactive, AARP, BBH, Hill Holliday, M+C Saatchi, Exiger, W Hotels, and many more. Mark combines a strategist's industry view with a creator's ability to reimagine it. Prior to founding Mark Allen & Co., he spent nearly a decade in celebrity and entertainment, leading two national magazines as managing editor of OK! Magazine and founding editor-in-chief of Life & Style Weekly. He held executive positions including GM of Life & Style, VP of Bauer Publishing, and VP of communications for MTV Networks' online division. He shares insights regularly in AdAge, Adweek, Fast Company, Campaign, Forbes, LinkedIn, PR Daily, PR Week, Reuters, The Los Angeles Times, The New York Times, and USA Today.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/mark-pasetsky\\\/4813\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/mark-pasetsky\\\/4813\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/mark-pasetsky\\\/4813\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Speakers\",\"item\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Mark Pasetsky\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#website\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/\",\"name\":\"Advertising Week New York 2026\",\"description\":\"Advertising Week New York 2026 \u2013 October 5-8, 2026 \u2013 The Premier Marketing Event in the World Returns to New York\",\"publisher\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#organization\",\"name\":\"Advertising Week New York 2026\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/07\\\/newyork-logo.png\",\"contentUrl\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/07\\\/newyork-logo.png\",\"width\":444,\"height\":120,\"caption\":\"Advertising Week New York 2026\"},\"image\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mark Pasetsky","description":"As CEO of Mark Allen & Co., Mark leads a team advising chief executives at global brands, creative companies, publishers, AI leaders, and startups. Pasetsky has provided strategic counsel to Accenture Interactive, AARP, BBH, Hill Holliday, M+C Saatchi, Exiger, W Hotels, and many more. Mark combines a strategist's industry view with a creator's ability to reimagine it. Prior to founding Mark Allen & Co., he spent nearly a decade in celebrity and entertainment, leading two national magazines as managing editor of OK! Magazine and founding editor-in-chief of Life & Style Weekly. He held executive positions including GM of Life & Style, VP of Bauer Publishing, and VP of communications for MTV Networks' online division. He shares insights regularly in AdAge, Adweek, Fast Company, Campaign, Forbes, LinkedIn, PR Daily, PR Week, Reuters, The Los Angeles Times, The New York Times, and USA Today.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Mark Pasetsky","og_description":"As CEO of Mark Allen & Co., Mark leads a team advising chief executives at global brands, creative companies, publishers, AI leaders, and startups. Pasetsky has provided strategic counsel to Accenture Interactive, AARP, BBH, Hill Holliday, M+C Saatchi, Exiger, W Hotels, and many more. Mark combines a strategist's industry view with a creator's ability to reimagine it. Prior to founding Mark Allen & Co., he spent nearly a decade in celebrity and entertainment, leading two national magazines as managing editor of OK! Magazine and founding editor-in-chief of Life & Style Weekly. He held executive positions including GM of Life & Style, VP of Bauer Publishing, and VP of communications for MTV Networks' online division. He shares insights regularly in AdAge, Adweek, Fast Company, Campaign, Forbes, LinkedIn, PR Daily, PR Week, Reuters, The Los Angeles Times, The New York Times, and USA Today.","og_url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/mark-pasetsky\/4813\/","og_site_name":"Advertising Week New York 2026","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/mark-pasetsky\/4813\/","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/mark-pasetsky\/4813\/","name":"Mark Pasetsky","isPartOf":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#website"},"datePublished":"2026-08-10T09:54:16+00:00","description":"As CEO of Mark Allen & Co., Mark leads a team advising chief executives at global brands, creative companies, publishers, AI leaders, and startups. Pasetsky has provided strategic counsel to Accenture Interactive, AARP, BBH, Hill Holliday, M+C Saatchi, Exiger, W Hotels, and many more. Mark combines a strategist's industry view with a creator's ability to reimagine it. Prior to founding Mark Allen & Co., he spent nearly a decade in celebrity and entertainment, leading two national magazines as managing editor of OK! Magazine and founding editor-in-chief of Life & Style Weekly. He held executive positions including GM of Life & Style, VP of Bauer Publishing, and VP of communications for MTV Networks' online division. He shares insights regularly in AdAge, Adweek, Fast Company, Campaign, Forbes, LinkedIn, PR Daily, PR Week, Reuters, The Los Angeles Times, The New York Times, and USA Today.","breadcrumb":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/mark-pasetsky\/4813\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/mark-pasetsky\/4813\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/mark-pasetsky\/4813\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/"},{"@type":"ListItem","position":2,"name":"Speakers","item":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/"},{"@type":"ListItem","position":3,"name":"Mark Pasetsky"}]},{"@type":"WebSite","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#website","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/","name":"Advertising Week New York 2026","description":"Advertising Week New York 2026 \u2013 October 5-8, 2026 \u2013 The Premier Marketing Event in the World Returns to New York","publisher":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#organization","name":"Advertising Week New York 2026","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#\/schema\/logo\/image\/","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-content\/uploads\/sites\/6\/2026\/07\/newyork-logo.png","contentUrl":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-content\/uploads\/sites\/6\/2026\/07\/newyork-logo.png","width":444,"height":120,"caption":"Advertising Week New York 2026"},"image":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/speakers\/2012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/types\/sb_speaker"}],"wp:attachment":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/media?parent=2012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}