{"id":2023,"date":"2026-08-10T05:54:17","date_gmt":"2026-08-10T09:54:17","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/pamela-zapata\/"},"modified":"2026-08-10T05:54:17","modified_gmt":"2026-08-10T09:54:17","slug":"pamela-zapata","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/pamela-zapata\/4950\/","title":{"rendered":"Pamela Zapata"},"excerpt":{"rendered":"<p>Pamela Zapata is the Founder and CEO of Society 18, a bicoastal agency specializing in influencer management and marketing, with a focus on multicultural and multiethnic content creators. 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