{"id":2027,"date":"2026-08-10T05:54:17","date_gmt":"2026-08-10T09:54:17","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/laura-knebusch\/"},"modified":"2026-08-10T05:54:17","modified_gmt":"2026-08-10T09:54:17","slug":"laura-knebusch","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/laura-knebusch\/4726\/","title":{"rendered":"Laura Knebusch"},"excerpt":{"rendered":"<p>Laura is an experienced marketer with a proven track record of building brands and delivering results through agile leadership, innovative strategies, strong team development, and passion for excellence. As Senior [&hellip;]<\/p>\n","protected":false},"template":"","class_list":["post-2027","sb_speaker","type-sb_speaker","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Laura Knebusch<\/title>\n<meta name=\"description\" content=\"Laura is an experienced marketer with a proven track record of building brands and delivering results through agile leadership, innovative strategies, strong team development, and passion for excellence. As Senior Vice President of CPG Marketing and CX for Georgia-Pacific, Laura is responsible for transforming consumer\u201a\u00c4\u00f4s relationships with Georgia-Pacific brands like Angel Soft, Dixie, Quilted Northern and Brawny by leveraging the power of purpose, data and technology. 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