{"id":2050,"date":"2026-08-10T05:54:18","date_gmt":"2026-08-10T09:54:18","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/kelly-mertesdorf\/"},"modified":"2026-08-10T05:54:18","modified_gmt":"2026-08-10T09:54:18","slug":"kelly-mertesdorf","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/kelly-mertesdorf\/4676\/","title":{"rendered":"Kelly Mertesdorf"},"excerpt":{"rendered":"<p>As Senior Vice President of Creative Strategy at Bray &amp; Co, Kelly leads with a deep belief in the power of inspiration and insight to transform brands. 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